90A
Sophistication Index

Diamond and Diamond Lawyers

Diamond and Diamond Lawyers is Canada's largest injury law firm with offices in Ontario, BC, and Alberta. They specialize in personal injury, long term disability, real estate, and more. Their team of…

diamondlaw.ca Tel (800) 567-4878

Diamond and Diamond Lawyers is a Ontario-based personal injury firm running 21 technologies across 13 categories. Key investments include Bing Ads for analytics, Intaker for intake software & Amazon SES for email marketing. Ranked #108 among 1,852 firms in the Retention Innovators segment, Diamond and Diamond Lawyers outperforms 94% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
94.2% Percentile
#108 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 21 tools detected
CMS 1
Email Infrastructure 2
Email Marketing 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
stoneinjurylawyers.com 92.0 100.0% Retention Innovators
Law Offices of Edward A. Smith 80.8 100.0% Retention Innovators
Christensen Law (NI) 93.0 99.2% Retention Innovators
Robert J. Debry & Associates 58.3 99.1% Basic Tech Adopters
robertkinglawfirm.com 68.5 99.1% Conversion-Focused Firms
djfernandezlaw.com 72.3 99.1% Conversion-Focused Firms
Madonna Law Group 38.5 99.1% Basic Tech Adopters
Attorney Office of David Michael Benenfeld 28.0 99.1% Basic Tech Adopters
Funnel Coverage 4/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · TikTok Pixel
Engagement
60%
Contact Form 7 · Microsoft Clarity
Conversion
40%
Intaker
Retention
40%
Amazon SES
full-funnel coverage conversion stack (Intaker) retention stack (Amazon SES)
Technology Opportunities used by peers
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
89.5 A — you
baderlaw.com 62.8 C+ 16 Oakville

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