91A+
Sophistication Index

Colling Gilbert Wright & Carter

Colling Gilbert Wright & Carter is a civil litigation law firm practicing with an emphasis in personal injury and wrongful death litigation and insurance disputes. Our attorneys are experienced in han…

HQ Orlando, FL#2 of 217 Attorneys 12 thefloridafirm.com Tel 8558804741 Est. 2005
Personal Injury Workers Compensation Securties Law Medical Malpractice Wrongful Death Car Accidents Defective Products
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Colling Gilbert Wright & Carter operates 14 offices across FL & Florida, backed by 18 technologies spanning 14 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Mailchimp for email marketing. The firm has 14 office locations, handling Personal Injury, Workers Compensation, Securties Law, Medical Malpractice cases. Ranked #52 among 1,852 firms in the Retention Innovators segment, Colling Gilbert Wright & Carter outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.2% Percentile
#52 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 18 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Loyd J Bourgeois Injury & Accident Lawyer 91.0 99.1% Retention Innovators
Keller & Keller 69.0 98.4% Conversion-Focused Firms
Heacock 61.0 98.4% Retention Innovators
Personal Injury Lawyers Metro Detroit | Liss, Shapero & Mitnick 64.0 98.2% Conversion-Focused Firms
Thornbury, Morgan & Barrow 57.5 98.2% Retention Innovators
None 54.5 98.2% Retention Innovators
Barton Law Group 34.5 98.2% Conversion-Focused Firms
McGrath Kavinoky 34.5 98.2% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Contact Form 7
Conversion
40%
CallTrackingMetrics
Retention
40%
Mailchimp
4 paid tools full-funnel coverage conversion stack (CallTrackingMetrics) retention stack (Mailchimp)
Technology Opportunities used by peers
SendGrid
26.6% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
CallRail
12.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ 12 Orlando you
Law Office of Brian Holland, P.A. 13.5 F 18 Fort Lauderdale
Ferrer 74.0 B 18 Miami
Flynn Law 14.5 F 18 Bradenton
Steven A. Bagen & Associates, P.A. 82.3 A- 18 Gainesville
Gonzalez & Cartwright 65.3 B- 18 Lake Worth
Attorney Roster 1 found
NameLocationPractice
Melvin Bowen Wright Riverview, Florida personal-injury

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