69B-
Sophistication Index

Keller & Keller

Keller & Keller is a multi-state personal injury law firm that has been helping injured people since 1936. Our attorneys focus exclusively on personal injury law, including automobile accidents, wrong…

HQ Granger, IN#1 of 1 Attorneys 23 2keller.com Tel 5742777773 Est. 1936
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Keller & Keller operates 21 offices across IN, Indiana, Michigan & New Mexico, backed by 13 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 3 attorneys & 21 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Keller & Keller ranks #1814 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.9% Percentile
#1814 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Heacock 61.0 100.0% Retention Innovators
Colling Gilbert Wright & Carter 91.0 98.4% Retention Innovators
Tucker Ellis 79.0 98.4% Retention Innovators
abramslaw.com 79.5 98.3% Conversion-Focused Firms
Ray Quinney & Nebeker 80.5 98.3% Conversion-Focused Firms
Rheingold Giuffra Ruffo & Plotkin Llp. 69.0 98.3% Conversion-Focused Firms
Themjcos 55.5 98.3% Retention Innovators
Murphy & Murphy Law Offices 48.0 98.3% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- 23 Granger you
Garrison Law Firm, LLC 34.5 F 32 Indianapolis
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville
Wilson Kehoe Winingham 81.0 A- 22 Indianapolis
Doehrman Buba Ring 68.0 B- 21 Carmel
Hankey Marks & Crider 82.5 A- 19 Indianapolis
Attorney Roster 3 found
NameLocationPractice
James Keller Clinton, Michigan personal-injury
Mr. Jim Keller Evansville, Indiana personal-injury

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