65B-
Sophistication Index

Theodoros & Rooth, P.C.

Theodoros & Rooth, P.C. is a law firm specializing in personal injury cases. With over 110 years of combined experience, our attorneys are dedicated to preparing and presenting cases for trial or sett…

HQ Merrillville, IN#2 of 8 Attorneys 27 trinjurylaw.com Tel 2192122462 Est. 1976
Personal Injury Medical Malpractice
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Theodoros & Rooth, P.C. operates 8 offices across IN & Indiana, backed by 14 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. The firm has 5 attorneys & 8 office locations, handling Personal Injury, Medical Malpractice cases. Within the Conversion-Focused Firms segment (5,831 firms), Theodoros & Rooth, P.C. ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Analytics 2
Google Analytics Google Tag Manager
Call Tracking 1
CallRail
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Email Security 1
Barracuda
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kemper Corporation 30.5 100.0% Basic Tech Adopters
Tedford & Associates 34.5 100.0% Conversion-Focused Firms
Treyzon & Associates 54.5 100.0% Conversion-Focused Firms
Putnam & Lieb, Inc., Ps 54.5 100.0% Conversion-Focused Firms
PULVERS, PULVERS & THOMPSON 46.0 100.0% Basic Tech Adopters
Hewins Law Firm 56.0 100.0% Conversion-Focused Firms
Rp Law Group 42.5 100.0% Conversion-Focused Firms
OC Trial Group, APC 54.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville you
Garrison Law Firm, LLC 34.5 F 32 Indianapolis
Keller & Keller 69.0 B- 23 Granger
Wilson Kehoe Winingham 81.0 A- 22 Indianapolis
Doehrman Buba Ring 68.0 B- 21 Carmel
Hankey Marks & Crider 82.5 A- 19 Indianapolis
Attorney Roster 5 found
NameLocationPractice
Barry D. Rooth Carmel, Indiana personal-injury
Kelly A. Sheets Indianapolis, Indiana personal-injury
Perry W. Theodoros Carmel, Indiana personal-injury
William Theodoros Carmel, Indiana personal-injury
Office Locations 8 offices
Headquarters
Merrillville, IN
8750 Broadway, 46410
Headquarters
Merrillville, IN
8750 Broadway #A, 46410
Carmel, Indiana
Evansville, Indiana
Fishers, Indiana
Fort Wayne, Indiana
Indianapolis, Indiana
South Bend, Indiana

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Misty
Misty Firm Data Analyst Top Law Dog