82A-
Sophistication Index

Hankey Marks & Crider

Located in Indianapolis, Indiana, Hankey Marks & Crider provides a full range of effective legal services to individuals and families across the state of Indiana who have suffered debilitating injurie…

HQ Indianapolis, IN#3 of 101 Attorneys 19 hankeylawoffice.com Tel +1-317-634-8565
Social Security -- Disability VA Disability Long-Term Disability Short-Term Disability Personal Injury ERISA Litigation Medical Malpractice Workers' compensation
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Hankey Marks & Crider operates 8 offices across IN & Indiana, backed by 15 technologies spanning 12 categories. Key investments include Bing Ads for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 4 attorneys & 8 office locations, handling Social Security -- Disability, VA Disability, Long-Term Disability, Short-Term Disability cases. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Hankey Marks & Crider outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Ad Fraud 1
ClickCease
Analytics 3
Bing Ads Facebook Pixel Google Analytics
Call Tracking 1
CallRail
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Font Awesome
Forms 1
Gravity Forms
Intake Software 1
Intaker
JS Library 1
jQuery
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Zimmerman Law Firm, P.C. 63.8 100.0% Conversion-Focused Firms
Uvalle Law Firm 80.0 99.0% Conversion-Focused Firms
O'Connor Acciani & Levy 83.5 98.4% Conversion-Focused Firms
Walkup, Melodia, Kelly & Schoenberger 84.5 98.3% Conversion-Focused Firms
Therman Law Offices 82.3 98.3% Conversion-Focused Firms
Plevin & Gallucci Co., L.P.A. 63.0 98.1% Conversion-Focused Firms
lovelacelawpc.com 71.8 98.0% Conversion-Focused Firms
McMinn Law Firm Llp. 82.5 97.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Bing Ads · Facebook Pixel · Google Analytics
Engagement
40%
Gravity Forms
Conversion
80%
CallRail · ClickCease · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease, Intaker)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Hankey Marks & Crider 82.5 A- 19 Indianapolis you
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville
Keller & Keller 69.0 B- 23 Granger
Wilson Kehoe Winingham 81.0 A- 22 Indianapolis
Doehrman Buba Ring 68.0 B- 21 Carmel
TULEY LAW OFFICE 81.6 A- 18 Evansville
Attorney Roster 4 found
NameLocationPractice
Ashley D. Marks South Bend, Indiana personal-injury
Melissa Davidson South Bend, Indiana personal-injury
Stacy J. Crider South Bend, Indiana personal-injury
Office Locations 8 offices
Headquarters
Indianapolis, IN
Headquarters
Indianapolis, IN
429 E Vermont Street Suite 200, 46202
Carmel, Indiana
Evansville, Indiana
Fishers, Indiana
Fort Wayne, Indiana
Indianapolis, Indiana
South Bend, Indiana

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