30F
Sophistication Index

Kemper Corporation

Kemper Corporation is a leading insurance provider with a focus on personalized solutions for individuals, families, and businesses. With assets totaling nearly $15 billion, Kemper offers a wide range…

HQ Chicago, IL#167 of 383 Attorneys 1 kemper.com Tel +1 312-661-4600 Est. 1990
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Kemper Corporation is a Chicago, Illinois-based personal injury firm running 13 technologies across 9 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Drupal for cms. Kemper Corporation is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 2
Google Analytics Google Tag Manager
Chat & Intake 1
HubSpot Chat
CMS 2
Drupal HubSpot CMS Hub
Compliance 1
OneTrust
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tedford & Associates 34.5 100.0% Conversion-Focused Firms
Treyzon & Associates 54.5 100.0% Conversion-Focused Firms
Putnam & Lieb, Inc., Ps 54.5 100.0% Conversion-Focused Firms
PULVERS, PULVERS & THOMPSON 46.0 100.0% Basic Tech Adopters
Hewins Law Firm 56.0 100.0% Conversion-Focused Firms
Theodoros & Rooth, P.C. 65.0 100.0% Conversion-Focused Firms
Rp Law Group 42.5 100.0% Conversion-Focused Firms
OC Trial Group, APC 54.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Kemper Corporation 30.5 F 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Chicago, IL
200 E Randolph St, 60601

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Misty
Misty Firm Data Analyst Top Law Dog