80A-
Sophistication Index

Ray Quinney & Nebeker

Ray Quinney & Nebeker (rqn.com) is one of the largest and most reputable law firms in Utah and the Intermountain West. With over 90 attorneys and a diverse team of legal professionals, the firm offers…

HQ Salt Lake City, UT#5 of 45 rqn.com Tel 8015321500 Est. 1942
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Founded in 1942, Ray Quinney & Nebeker combines 84 years of personal injury experience with a 16-tool technology stack across 12 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & accessiBe for accessibility. Within the Conversion-Focused Firms segment (5,831 firms), Ray Quinney & Nebeker ranks #594 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
89.8% Percentile
#594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
abramslaw.com 79.5 100.0% Conversion-Focused Firms
Themjcos 55.5 100.0% Retention Innovators
Loyd J Bourgeois Injury & Accident Lawyer 91.0 98.8% Retention Innovators
Flahavan Law Offices 82.5 98.7% Retention Innovators
darroweverett.com 88.5 98.7% Retention Innovators
Personal Injury Lawyers Metro Detroit | Liss, Shapero & Mitnick 64.0 98.5% Conversion-Focused Firms
Thornbury, Morgan & Barrow 57.5 98.5% Retention Innovators
None 54.5 98.5% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.5 A- — Salt Lake City you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Salt Lake City, UT
36 S State St Ste 1400, 84111-1451

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