34F
Sophistication Index

Barton Law Group

The Barton Law Group is a Texas-based law firm specializing in bad faith insurance cases. Led by attorney Dan Barton, who is Board Certified in Personal Injury Trial Law, the firm represents individua…

HQ Houston, TX#248 of 905 Attorneys 1 bartonlawgroup.com
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Barton Law Group is a Houston, Texas-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, CallTrackingMetrics for call tracking & WordPress for cms. Barton Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Analytics 2
Google Analytics Google Tag Manager
Call Tracking 1
CallTrackingMetrics
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 1
Font Awesome
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Personal Injury Lawyers Metro Detroit | Liss, Shapero & Mitnick 64.0 100.0% Conversion-Focused Firms
Thornbury, Morgan & Barrow 57.5 100.0% Retention Innovators
None 54.5 100.0% Retention Innovators
McGrath Kavinoky 34.5 100.0% Conversion-Focused Firms
Gluckstein Lawyers 68.0 100.0% Retention Innovators
Loyd J Bourgeois Injury & Accident Lawyer 91.0 98.9% Retention Innovators
abramslaw.com 79.5 98.5% Conversion-Focused Firms
Ray Quinney & Nebeker 80.5 98.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Barton Law Group 34.5 F 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Houston, TX
1201 Shepherd Drive, 77007

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Misty
Misty Firm Data Analyst