Minimalist Tech Users
Firms with minimal tool investment and no active marketing funnel stages.
Top Technologies
adoption within segment
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 |
|
5,266 | 51.8% |
| 2 |
|
4,060 | 39.9% |
| 3 |
|
2,628 | 25.8% |
| 4 |
|
1,315 | 12.9% |
| 5 |
|
1,192 | 11.7% |
| 6 |
|
1,001 | 9.8% |
| 7 |
Squarespace
|
883 | 8.7% |
| 8 |
|
759 | 7.5% |
| 9 |
|
689 | 6.8% |
| 10 |
|
498 | 4.9% |
Funnel Profile
segment average
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
How to Move Up
gaps vs. Awareness-Only Firms
Analytics
+36.9%
SEO
+8.3%
Platform
+8.3%
Advertising
+4.3%
Invest in these areas to match Awareness-Only Firms (avg SI 13.0 vs 2.2)
Top Firms in This Segment
by sophistication index