Phillips | Ralston is a personal injury firm running 15 technologies across 11 categories. Notable tools in the stack: Cloudflare Web Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. Within the Minimalist Tech Users segment, Phillips | Ralston ranks #14 of 10,175 — ahead of 100% of PI firms nationally on technology investment.
Technology Stack
16 tools detected
accessibility
1
Call Tracking
1
CDN
1
CMS
1
Email Infrastructure
1
Fonts
2
Forms
1
JS Library
1
Maps
1
Programming Language
1
SEO
1
UI Framework
1
Tech Investment Profile
vs. national peers
Firms with Similar Tech ?
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| 70.0 | 100.0% | Conversion-Focused Firms | |
| 70.0 | 100.0% | Conversion-Focused Firms | |
| 70.0 | 99.8% | Conversion-Focused Firms | |
| 70.0 | 99.8% | Conversion-Focused Firms | |
| 70.0 | 99.7% | Conversion-Focused Firms | |
| 70.0 | 99.6% | Unknown | |
| 74.0 | 99.5% | Conversion-Focused Firms | |
| 69.0 | 99.5% | Conversion-Focused Firms |
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm
Segment avg
Firms with Similar Websites ?
| Firm | Score | Match | Location |
|---|---|---|---|
| — | 88.8% | Gallatin, TN | |
| — | 72.3% | Kingsport, TN | |
| 4.0 | 72.3% | Lebanon, TN | |
| 28.0 | 72.0% | Knoxville, TN | |
| — | 71.5% | Nashville, TN | |
| 28.0 | 71.2% | Chattanooga, TN | |
| 64.0 | 70.5% | Kingsport, TN | |
| 91.8 | 70.5% | Murfreesboro, TN |
Funnel Coverage
3/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · Yoast SEO
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools
conversion stack (CallTrackingMetrics)
Technology Opportunities
used by peers
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| 70.070 | A- | 1 | you | ||
| 74.574 | A | 1 | |||
| 85.385 | A+ | 1 | |||
| 84.584 | A+ | 1 | |||
| 00 | F | 1 | |||
| 00 | F | 1 |
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