44D
Sophistication Index

Johnson, Ratliff & Waide

Our Hattiesburg lawyers at Johnson, Ratliff & Waide, PLLC provide representation in multiple areas of law backed by 60 years of combined experience. Free consultations.

HQ Hattiesburg, MS#3 of 9 johnsonratliffandwaide.com Tel +1 601-202-8570
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Johnson, Ratliff & Waide is a Hattiesburg, Mississippi-based personal injury firm running 10 technologies across 8 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. Johnson, Ratliff & Waide is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Call Tracking 1
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kareemlaw.com 40.0 100.0% Conversion-Focused Firms
Attorney at Law 29.5 100.0% Basic Tech Adopters
The Law Office of Michael S. Johnson 44.0 100.0% Conversion-Focused Firms
oconnellwest.com 49.5 100.0% Conversion-Focused Firms
Law Office Of Russell S Rice, PLLC 17.5 100.0% Engagement Specialists
Grecolawpllc 29.5 100.0% Basic Tech Adopters
Law Office of William Ware 34.5 100.0% Engagement Specialists
michiganaccidentattorneys.com 30.5 100.0% Engagement Specialists
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D — Hattiesburg you
Williams Newman Williams P 49.5 D 18 Jackson
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Office Locations 1 offices
Headquarters
Hattiesburg, MS
1300 Hardy Street, 39401

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