44D
Sophistication Index

msjohnsonlaw.com

Attorneys 1 msjohnsonlaw.com

msjohnsonlaw.com is a personal injury law firm with a D technology grade. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. msjohnsonlaw.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
accessibility 1
Call Tracking 1
CMS 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kareemlaw.com 40.0 100.0% Conversion-Focused Firms
Attorney at Law 29.5 100.0% Basic Tech Adopters
oconnellwest.com 49.5 100.0% Conversion-Focused Firms
Johnson, Ratliff & Waide 44.0 100.0% Conversion-Focused Firms
Law Office Of Russell S Rice, PLLC 17.5 100.0% Engagement Specialists
Grecolawpllc 29.5 100.0% Basic Tech Adopters
Law Office of William Ware 34.5 100.0% Engagement Specialists
michiganaccidentattorneys.com 30.5 100.0% Engagement Specialists
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size

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Misty
Misty Firm Data Analyst Top Law Dog