50D
Sophistication Index

O'Connell West, PLLC

O'Connell West, PLLC is comprised of exceptional Attorneys and Paralegals with a passion for fighting for our clients. We believe results matter and are committed to providing unmatched legal services…

HQ Austin, TX#35 of 149 Attorneys 55 oconnellwest.com Tel +1-512-547-7265
Criminal Defense DWI Drug Charges Sexual Assaults Murder Assault and Fam Violence Negligent Homicide Violent Crimes +51

O'Connell West, PLLC operates 41 offices across Texas & TX, backed by 9 technologies spanning 8 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. The firm has 2 attorneys & 41 office locations, handling Criminal Defense, DWI, Drug Charges, Sexual Assaults cases. O'Connell West, PLLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.1% Percentile
#4366 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Analytics 1
Call Tracking 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kareemlaw.com 40.0 100.0% Conversion-Focused Firms
Attorney at Law 29.5 100.0% Basic Tech Adopters
The Law Office of Michael S. Johnson 44.0 100.0% Conversion-Focused Firms
Law Office Of Russell S Rice, PLLC 17.5 100.0% Engagement Specialists
Grecolawpllc 29.5 100.0% Basic Tech Adopters
Law Office of William Ware 34.5 100.0% Engagement Specialists
michiganaccidentattorneys.com 30.5 100.0% Engagement Specialists
Corebenefits 55.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D 55 Austin you
Cofer & Connelly Trial Lawyers 47.8 D 82 Austin
Ramsey Law Group 58.5 C 77 Houston
Byrd Davis Alden & Henrichson, 66.0 B- 77 Austin
Craft Law Firm 81.5 A- 75 Houston
The Gutierrez Law Firm 45.0 D 72 Houston
Attorney Roster 2 found
NameLocationPractice
Doug O'Connell Wichita Falls, Texas personal-injury

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