82A-
Sophistication Index

Craft Law Firm

Craft Law Firm is a Texas-based trial law firm that specializes in personal injury, accident, and product liability cases. With a reputation for delivering exceptional results, we have chosen to remai…

HQ Houston, TX#21 of 905 Attorneys 75 craftlawfirm.com Tel 7132250500 Est. 2013
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Craft Law Firm operates 43 offices across TX & Texas, backed by 16 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 3 attorneys & 43 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, Craft Law Firm outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Analytics 2
Call Tracking 2
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
jwbllp.com 52.5 98.6% Basic Tech Adopters
Marc Brown Law Firm 65.0 98.6% Conversion-Focused Firms
Piasta Walker Hagenbush, LLC 58.5 98.6% Conversion-Focused Firms
printylawfirm.com 61.0 98.6% Conversion-Focused Firms
rosenthalinjurylaw.com 61.0 98.6% Conversion-Focused Firms
Fieger Law 30.5 98.6% Conversion-Focused Firms
Ferrara & Gable LLC 24.0 98.6% Conversion-Focused Firms
4injured.com 33.5 98.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Gravity Forms · Wistia
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.5 A- 75 Houston you
The Nix Law Firm 34.5 F 111 Wichita Falls
Ted B. Lyon & Associates 75.0 B+ 110 Mesquite
Lubel Voyles LLP 14.5 F 110 Houston
JD Silva & Associates 71.0 B 110 Pearland
Perdue & Kidd 25.0 F 105 Houston
Attorney Roster 3 found
NameLocationPractice
J. Hunter Craft Georgetown, Texas personal-injury
Laura Cockrell San Angelo, Texas personal-injury

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