Awareness-Only Firms

Firms investing in tools primarily for brand awareness without engaging or converting clients.

7,198 Firms
13.0 Avg SI
3.6 Avg Tools
2.2 Differentiating Tools
Top Technologies adoption within segment
#TechnologyFirmsAdoption
1 Google Analytics 5,448 75.7%
2 Microsoft 365 3,503 48.7%
3 WordPress 3,160 43.9%
4 Google Workspace 3,140 43.6%
5 Google Tag Manager 1,780 24.7%
6 Google reCAPTCHA 972 13.5%
7 Elementor 932 12.9%
8 Facebook Pixel 630 8.8%
9 Divi 555 7.7%
10 Google AdSense 518 7.2%
Funnel Profile segment average
Awareness
45%
Engagement
0%
Conversion
0%
Retention
0%
How to Move Up gaps vs. Engagement Specialists
Content
+44.8%
Intake
+3.7%

Invest in these areas to match Engagement Specialists (avg SI 19.7 vs 13.0)