Awareness-Only Firms
Firms investing in tools primarily for brand awareness without engaging or converting clients.
Top Technologies
adoption within segment
| # | Technology | Firms | Adoption |
|---|---|---|---|
| 1 |
|
5,448 | 75.7% |
| 2 |
|
3,503 | 48.7% |
| 3 |
|
3,160 | 43.9% |
| 4 |
|
3,140 | 43.6% |
| 5 |
|
1,780 | 24.7% |
| 6 |
|
972 | 13.5% |
| 7 |
|
932 | 12.9% |
| 8 |
|
630 | 8.8% |
| 9 |
|
555 | 7.7% |
| 10 |
|
518 | 7.2% |
Funnel Profile
segment average
Awareness
45%
Engagement
0%
Conversion
0%
Retention
0%
How to Move Up
gaps vs. Engagement Specialists
Content
+40.8%
Intake
+2.4%
Invest in these areas to match Engagement Specialists (avg SI 19.7 vs 13.0)
Top Firms in This Segment
by sophistication index