18F
Sophistication Index

Hicks & Motto

The attorneys of Hicks & Motto know you have a myriad of options when seeking a personal injury attorney; South Florida is home to hundreds of lawyers promising to get you an extraordinary outcome. Ou…

HQ Palm Beach Gardens, FL#18 of 27 hmelawfirm.com Tel 5616832300 Est. 1987

Hicks & Motto is a Palm Beach Gardens, Florida-based personal injury firm running 11 technologies across 11 categories. Key investments include Facebook Pixel for analytics, TrustIndex for reviews & WordPress for cms. Within the Awareness-Only Firms segment (7,198 firms), Hicks & Motto ranks #729 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
89.9% Percentile
#729 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Damon Young 14.5 100.0% Awareness-Only Firms
thelancasterlawfirm.com 9.5 100.0% Awareness-Only Firms
wininjurylaw.com 29.5 100.0% Basic Tech Adopters
Bodie Enger Law, LLC 17.5 100.0% Awareness-Only Firms
The Ortega Firm 9.5 100.0% Awareness-Only Firms
Gonz Law Group 27.0 100.0% Basic Tech Adopters
Reeves Law, PLLC 9.5 100.0% Awareness-Only Firms
fieldslawoffice.com 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
17.5 F — Palm Beach Gardens you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami
Office Locations 1 offices
Headquarters
Palm Beach Gardens, FL
3399 Pga Blvd Ste 300, 33410-2804

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