94A+
Sophistication Index

Buckfire Law

Buckfire & Buckfire, P.C. is a top-rated Michigan personal injury and accident law firm. They provide legal services for various types of accidents and injuries, including car accidents, motorcycle ac…

HQ Southfield, MI#2 of 49 Attorneys 129 buckfirelaw.com Tel 2485957544 Est. 1968
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Buckfire Law operates 12 offices across MI & Michigan, backed by 16 technologies spanning 10 categories. Key investments include Bing Ads for analytics, Mailchimp for email marketing & Contact Form 7 for forms. The firm has 14 attorneys & 12 office locations. Ranked #3 among 1,852 firms in the Retention Innovators segment, Buckfire Law outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
99.9% Percentile
#3 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
accessibility 1
Ad Fraud 1
Chat Widgets 1
CMS 1
Email Infrastructure 2
Email Marketing 2
Forms 1
Performance 1
Security 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Motley Rice, LLC 80.5 98.4% Conversion-Focused Firms
Schlichter Bogard & Denton, LLP 82.5 98.1% Conversion-Focused Firms
TorkLaw 93.0 97.9% Retention Innovators
Epstein Ostrove, LLC 70.0 97.7% Conversion-Focused Firms
statelawfirm.com 67.5 97.7% Basic Tech Adopters
Martin & Jones, PLLC 39.5 97.7% Conversion-Focused Firms
bonvillelaw.com 59.5 97.7% Conversion-Focused Firms
Daspit Law Firm 61.3 97.7% Basic Tech Adopters
Funnel Coverage 4/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
ClientChat Live · Contact Form 7 · Hotjar
Conversion
40%
ClickCease
Retention
60%
Mailchimp · SendGrid
6 paid tools full-funnel coverage conversion stack (ClickCease) retention stack (Mailchimp, SendGrid)
Technology Opportunities used by peers
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
CallRail
12.6% of Retention Innovators
Constant Contact
12.2% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
93.8 A+ 129 Southfield you
Sommers Schwartz PC 83.3 A- 149 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Vahdat Weisman Law 14.5 F 65 Livonia
Attorney Roster 14 found
NameLocationPractice
Alyssa O. Moss Detroit, Michigan personal-injury
Christopher Carl Frayer Sterling Heights, Michigan personal-injury
Daniel Buckfire Sterling Heights, Michigan personal-injury
David R Adgate Warren, Michigan personal-injury
Dondi Vesprini Detroit, Michigan personal-injury
Evan P. Shaw Sterling Heights, Michigan personal-injury
Hassan M. Merhi Warren, Michigan personal-injury
Jennifer G. Damico Troy, Michigan personal-injury
Michael R. Shaffer Sterling Heights, Michigan personal-injury
Nicolas A. Vesprini Sterling Heights, Michigan personal-injury
Randy Blau Grand Rapids, Michigan personal-injury
Robert Lantzy Sterling Heights, Michigan personal-injury
Sarah L Gorski Sterling Heights, Michigan personal-injury

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