34F
Sophistication Index

Peake & Fowler

Peake & Fowler is a Columbia law firm which has been serving clients in communities throughout Richland, Kershaw and Lexington counties for over 20 years. The firm was founded in 2000 by attorneys Cha…

HQ Columbia, SC#24 of 56 peakefowler.com Est. 2000

Peake & Fowler is a Columbia, South Carolina-based personal injury firm running 12 technologies across 10 categories. Key investments include Facebook Pixel for analytics, TrustIndex for reviews & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Peake & Fowler ranks #767 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
68.8% Percentile
#767 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Valleyview Injury + Physical Medicine 35.5 100.0% Basic Tech Adopters
foxcriminaldefense.com 14.5 100.0% Awareness-Only Firms
Boren, Oliver & Coffey, 35.5 100.0% Basic Tech Adopters
Lewis Kullman Sterbcow & Abramson 19.5 100.0% Awareness Leaders
Bailey, Javins & Carter, L.C. 19.5 100.0% Awareness Leaders
Schmittin 35.5 100.0% Basic Tech Adopters
The Law Firm of Oscar A. Ischiu. 18.5 100.0% Awareness Leaders
Westchase Law 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.0 F — Columbia you
The Law Offices of Jason E. Taylor 58.5 C 80 Columbia
George Sink 85.3 A 68 North Charleston
Stewart Law Offices 82.5 A- 58 Rock Hill
The Steinberg Law Firm 54.5 C- 39 Charleston
Cain Firm 71.0 B 38 Seneca
Office Locations 1 offices
Headquarters
Columbia, SC
9357 Two Notch Road, 29223

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