51C-
Sophistication Index

Roberts & Roberts

Roberts & Roberts is a nationally recognized plaintiffs’ personal injury law firm. The firm has been featured in national news programs and magazines, including TIME and Newsweek, for taking on oppone…

HQ Tyler, TX#3 of 13 Attorneys 126 robertslawfirm.com Tel 9035976000 Est. 1982
Personal Injury Wrongful Death Car Accidents Truck Accidents Unsafe Products Workplace Accidents Defective Medical Devices Unsafe Pharmaceutical Drugs
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Roberts & Roberts operates 42 offices across TX & Texas, backed by 15 technologies spanning 10 categories. Key investments include Bing Ads for analytics, CallRail for call tracking & WordPress for cms. The firm has 6 attorneys & 42 office locations, handling Personal Injury, Wrongful Death, Car Accidents, Truck Accidents cases. Roberts & Roberts is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
27.4% Percentile
#4234 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nevadabenefits 49.5 100.0% Basic Tech Adopters
Ben Abbott & Associates 66.0 100.0% Conversion-Focused Firms
Postman Law 82.3 100.0% Conversion-Focused Firms
Enhesa 54.3 99.7% Basic Tech Adopters
Law Offices of James Scott Farrin 93.8 99.6% Conversion-Focused Firms
Law Fsu 51.0 99.5% Basic Tech Adopters
The Yost Legal Group 53.0 99.5% Conversion-Focused Firms
Benglasslaw 46.0 99.5% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- 126 Tyler you
Potts Law Firm Llp. 74.6 B 189 Houston
Sorrels Law Office 29.0 F 172 Houston
Morrow & Sheppard 69.3 B- 156 Houston
Zinda Law Group, PLLC 85.1 A 150 Austin
FVF LAW 34.5 F 145 Austin
Attorney Roster 6 found
NameLocationPractice
Bruce Roberts Allen, Texas personal-injury
Jeffery Kenneth Heck Edinburg, Texas personal-injury
Justin Charles Roberts Georgetown, Texas personal-injury
Karen Roberts Allen, Texas personal-injury
Randell Roberts Georgetown, Texas personal-injury

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