69B-
Sophistication Index

Morrow & Sheppard

Morrow & Sheppard LLP is an award-winning Houston law firm that specializes in personal injury cases. They represent victims of all types of injuries, including offshore accidents, trucking accidents,…

HQ Houston, TX#59 of 905 Attorneys 156 morrowsheppard.com Tel 8329258786 Est. 2015
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Morrow & Sheppard operates 45 offices across TX & Texas, backed by 20 technologies spanning 16 categories. Key investments include Bing Ads for analytics, Help Scout for chat & intake & Contact Form 7 for forms. The firm has 6 attorneys & 45 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Morrow & Sheppard ranks #1796 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
69.2% Percentile
#1796 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 1
Chat & Intake 1
Chat Widgets 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schultz & Myers Personal Injury Lawyers 82.5 99.4% Conversion-Focused Firms
Walner Law 81.5 99.4% Conversion-Focused Firms
Younglove Law Group Llp. 65.0 99.2% Conversion-Focused Firms
Beninato & Matrafajlo, LLC 74.0 99.2% Conversion-Focused Firms
Lone Star Injury Attorneys , PLLC 69.0 99.2% Conversion-Focused Firms
rololaw.com 65.0 99.2% Conversion-Focused Firms
Coluccio Law 66.0 99.2% Conversion-Focused Firms
Binder Law Group, PLC 67.5 99.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ClientChat Live · Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.3 B- 156 Houston you
The Barber Law Firm 17.5 F 211 Plano
Schechter, Shaffer & Harris Llp. 69.0 B- 210 Houston
Wayne Wright 38.5 F 200 San Antonio
Snellingsinjurylaw 79.8 B+ 197 Frisco
Barnett Howard & Williams PLLC 29.5 F 190 Fort Worth
Attorney Roster 6 found
NameLocationPractice
Daniel Sheppard San Angelo, Texas personal-injury
John Denis Sheppard Georgetown, Texas personal-injury
Joshua Daws Wichita Falls, Texas personal-injury
Michael Ryan Null Wichita Falls, Texas personal-injury
Nicholas Morrow Wichita Falls, Texas personal-injury

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