69B-
Sophistication Index

Schechter, Shaffer & Harris Llp.

Since 1964, Schechter, McElwee, Shaffer & Harris has been the premier personal injury law firm for victims of auto, work and maritime accidents. Our firm has recovered over $720 million in settlements…

HQ Houston, TX#61 of 905 Attorneys 210 smslegal.com Tel 8325511056 Est. 1964

Schechter, Shaffer & Harris Llp. operates 44 offices across TX & Texas, backed by 15 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 7 attorneys & 44 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Schechter, Shaffer & Harris Llp. ranks #1814 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.9% Percentile
#1814 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
accessibility 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
creeksidelegal.com 41.0 100.0% Basic Tech Adopters
The Law Firm of Aaron A. Herbert 71.0 100.0% Conversion-Focused Firms
The Queenan Law Firm, P.C. 61.0 100.0% Conversion-Focused Firms
personalinjurylascruces.com 55.5 100.0% Conversion-Focused Firms
Nurenberg Paris 80.5 99.8% Conversion-Focused Firms
Mickey Keenan 81.0 99.1% Conversion-Focused Firms
thepatelfirm.com 82.5 99.1% Conversion-Focused Firms
slopersonalinjuryattorney.com 30.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- 210 Houston you
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Carabin & Shaw 56.3 C 267 San Antonio
Janicek Law 55.0 C 251 San Antonio
Angel Reyes & Associates 75.0 B+ 248 Dallas
Attorney Roster 7 found
NameLocationPractice
Cynthia Huerta Georgetown, Texas personal-injury
Gabriel Gonzalez Georgetown, Texas personal-injury
Laura B. De La Cruz Georgetown, Texas personal-injury
Mr. Arthur L. Schechter Wichita Falls, Texas personal-injury
Mr. Dennis Michael McElwee Georgetown, Texas personal-injury
Mr. Matthew D. Shaffer Georgetown, Texas personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog