74B
Sophistication Index

Beninato & Matrafajlo, LLC

HQ Mountainside, NJ#1 of 5 Attorneys 8 dmlawyer.com

Beninato & Matrafajlo, LLC operates 9 offices across NJ & New Jersey, backed by 14 technologies spanning 11 categories. Key investments include Cloudflare Web Analytics for analytics, Juvo Leads for chat & intake & Gravity Forms for forms. The firm has 9 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Beninato & Matrafajlo, LLC ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Younglove Law Group Llp. 65.0 100.0% Conversion-Focused Firms
Lone Star Injury Attorneys , PLLC 69.0 100.0% Conversion-Focused Firms
rololaw.com 65.0 100.0% Conversion-Focused Firms
Coluccio Law 66.0 100.0% Conversion-Focused Firms
Binder Law Group, PLC 67.5 100.0% Conversion-Focused Firms
dgoldlaw.com 67.5 100.0% Conversion-Focused Firms
Attorney Brian White Personal Injury Lawyers 49.0 100.0% Conversion-Focused Firms
Janicek Law 55.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
60%
Gravity Forms · Juvo Leads
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 8 Mountainside you
Simon Law Group 49.0 D 11 Somerville
Jeffrey M. Sheppard 9.5 F 11 Deptford
Robinson & Robinson, LLC 48.0 D 11 Millville
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Dummit Fradin 10.5 F 10 Mt. Laurel
Attorney Roster 1 found
NameLocationPractice
Danny Matrafajlo Trenton, New Jersey personal-injury

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