72B
Sophistication Index

Reynolds Defense Firm

We do one thing, and we do it very well – we represent good people facing Oregon DUI charges. Who are the “good people” we represent? Our clients are productive members of society. They are folks wi…

HQ Portland, OR#5 of 93 reynoldsdefensefirm.com Est. 2003
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Founded in 2003, Reynolds Defense Firm combines 23 years of personal injury experience with a 16-tool technology stack across 13 categories. Key investments include Facebook Pixel for analytics, Mailchimp for email marketing & TrustIndex for reviews. Within the Retention Innovators segment (1,852 firms), Reynolds Defense Firm ranks #397 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
78.5% Percentile
#397 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Marketing 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nick Schnyder Law Firm 74.5 100.0% Retention Innovators
Mandelbaum Salsburg PC 33.5 100.0% Retention Innovators
The Downs Law Group 78.5 100.0% Retention Innovators
Begley Law Group, P.C. 77.5 99.0% Retention Innovators
Jenner Law 69.5 98.6% Basic Tech Adopters
dkrpa.com 57.5 98.6% Basic Tech Adopters
Serving Immigrants 18.5 98.5% Engagement Specialists
Christian Morris Trial Attorneys 29.5 98.5% Basic Tech Adopters
Funnel Coverage 4/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
YouTube
Conversion
40%
CallRail
Retention
40%
Mailchimp
full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp)
Technology Opportunities used by peers
Google Tag Manager
48.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
72.0 B — Portland you
Idiart Law Group 53.0 C- 54 Medford
Johnson Johnson Lucas & Middleton 65.0 B- 32 Eugene
OlsenDaines 75.8 B+ 24 Salem
Gilroy Napoli Short Law Group, LLC 67.3 B- 23 Salem
D'Amore Law Group 55.5 C 22 Lake Oswego
Office Locations 1 offices
Headquarters
Portland, OR
3220 Sw 1st Avenue, 97239

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