67B-
Sophistication Index

Gilroy Napoli Short Law Group, LLC

Committed to providing exceptional criminal defense, our team at Gilroy Napoli Short Law Group in Salem, Oregon, also handles issues in Portland and the surrounding areas that involve personal injury,…

HQ Salem, OR#3 of 16 Attorneys 23 gilroynapolishort.com Tel +1-971-245-2333
Criminal Defense DUI Drug Crimes Violent Crimes Gun Rights Restoration Personal Injury Civil Litigation Sexual Harassment +1
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Gilroy Napoli Short Law Group, LLC operates 7 offices across OR & Oregon, backed by 15 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Criteo for advertising & ApexChat for chat & intake. The firm has 4 attorneys & 7 office locations, handling Criminal Defense, DUI, Drug Crimes, Violent Crimes cases. Ranked #93 among 6,792 firms in the Basic Tech Adopters segment, Gilroy Napoli Short Law Group, LLC outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.6% Percentile
#93 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Advertising 1
Criteo
Analytics 3
Google Analytics Google Tag Manager Simpli.fi
Chat & Intake 2
ApexChat Blazeo
CMS 1
WordPress
Fonts 2
Font Awesome Google Fonts
Forms 1
WPForms
JS Library 1
jQuery
Programming Language 1
PHP
Reviews 1
TrustIndex
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
pringlelaw.net 73.5 98.1% Conversion-Focused Firms
txonecall.com 77.5 98.1% Conversion-Focused Firms
Morgan, Collins, Yeast & Salyer - Injury Lawyers 51.0 97.4% Conversion-Focused Firms
loganutahlawyers.com 29.0 97.4% Basic Tech Adopters
Drucker Law Offices 65.0 97.4% Conversion-Focused Firms
attorneyharrell.com 82.3 97.3% Conversion-Focused Firms
Beach Accident Attorneys 81.5 97.3% Conversion-Focused Firms
tremoulislaw.com 76.5 97.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Criteo · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
80%
ApexChat · Blazeo · WPForms
Conversion
0%
Retention
0%
4 paid tools
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Gilroy Napoli Short Law Group, LLC 67.3 B- 23 Salem you
Johnson Johnson Lucas & Middleton 65.0 B- 32 Eugene
OlsenDaines 75.8 B+ 24 Salem
D'Amore Law Group 55.5 C 22 Lake Oswego
PDX Injury Law 54.5 C- 19 Portland
Johnson Law PC 28.0 F 13 Hillsboro
Attorney Roster 4 found
NameLocationPractice
Alycia M. Herriott Hillsboro, Oregon personal-injury
John P. Gilroy Portland, Oregon personal-injury
Leah A Johnson Bend, Oregon personal-injury
Office Locations 7 offices
Headquarters
Salem, OR
530 Center Street NE Suite 722, 97301
Headquarters
Hillsboro, Oregon
Bend, Oregon
Eugene, Oregon
Gresham, Oregon
Portland, Oregon
Salem, Oregon

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