79B+
Sophistication Index

agents.farmers.com

agents.farmers.com

agents.farmers.com operates 48 offices across CA, AR, AZ, CO, CT, IL, MI, NM, NV, NY, TX, WA & WI, backed by 15 technologies spanning 6 categories. Key investments include Bing Ads for analytics, Invoca for call tracking & OneTrust for compliance. The firm has 48 office locations. Within the Conversion-Focused Firms segment (5,831 firms), agents.farmers.com ranks #723 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
87.6% Percentile
#723 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sebandainsurancefranchisefortyeight 23.5 99.3% Awareness Leaders
Sebandainsurancefranchisenine 23.5 99.3% Awareness Leaders
Agents Countryfinancial 38.0 99.3% Awareness Leaders
Local Directauto 44.5 99.3% Awareness Leaders
Agency Ailife 43.5 99.3% Basic Tech Adopters
Sebandainsurancefranchiseninety 23.5 99.3% Awareness Leaders
Sebandainsurancefranchisefiftyfive 23.5 99.3% Awareness Leaders
ltwlaw.com 30.8 99.3% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · TikTok Pixel
Engagement
40%
Google Optimize
Conversion
40%
Invoca
Retention
0%
3 paid tools conversion stack (Invoca)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size

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