86A
Sophistication Index

A.W. Smith Law

A.W. Smith Law Firm is a serious injury and wrongful death law firm located in Columbia, Missouri. The firm has a well-earned reputation for successfully representing people who were injured by someon…

HQ Columbia, MO#1 of 16 Attorneys 12 awsmithlaw.com Tel +1-573-810-6734 Est. 2008
Personal Injury
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A.W. Smith Law operates 7 offices across MO & Missouri, backed by 22 technologies spanning 13 categories. Key investments include Ahrefs for analytics, Birdeye for chat & intake & Intaker for intake software. The firm has 3 attorneys & 7 office locations, handling Personal Injury cases. Ranked #69 among 5,831 firms in the Conversion-Focused Firms segment, A.W. Smith Law outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.8% Percentile
#69 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
accessibility 1
Ad Fraud 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Frankl Kominsky Injury Lawyers 95.0 99.5% Conversion-Focused Firms
injurytrialattorneys.com 82.5 99.3% Conversion-Focused Firms
sseklaw.com 77.0 99.3% Conversion-Focused Firms
Atlee Hall 82.5 99.3% Conversion-Focused Firms
protectingohio.com 76.0 99.1% Conversion-Focused Firms
Minick Law, P.C. 80.0 99.1% Conversion-Focused Firms
J&Y Law Firm 86.3 99.0% Conversion-Focused Firms
Rosen Injury Lawyers 67.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
96%
Birdeye · Contact Form 7 · Crazy Egg · Microsoft Clarity
Conversion
80%
CallRail · ClickCease · Intaker
Retention
0%
6 paid tools conversion stack (CallRail, ClickCease, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
86.3 A 12 Columbia you
Fowler Pickert Eisenmenger Norfleet 46.0 D 17 Kansas City
Kevin McManus Law 48.0 D 15 Kansas City
Royce Injury Lawyers 44.5 D 14 Kansas City
Finney Injury Law 32.5 F 14 Saint Louis
Johnson 32.0 F 13 Joplin
Attorney Roster 3 found
NameLocationPractice
A. W. Smith Saint Louis, Missouri personal-injury
T. Drew Schauffler Saint Louis, Missouri personal-injury
Office Locations 7 offices

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