44D
Sophistication Index

Royce Injury Lawyers

Royce Injury Attorneys is a personal injury law firm based in Kansas City, MO. With over 30 years of legal experience, our team of lawyers is dedicated to helping clients who have been injured due to …

HQ Kansas City, MO#28 of 83 Attorneys 14 royceinjury.com Est. 2018

Royce Injury Lawyers operates 15 offices across MO, Illinois & Missouri, backed by 15 technologies spanning 11 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & Contact Form 7 for forms. The firm has 15 office locations. Within the Basic Tech Adopters segment (6,792 firms), Royce Injury Lawyers ranks #1278 and outperforms 81% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
81.2% Percentile
#1278 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CMS 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Berke Law Firm 51.0 100.0% Basic Tech Adopters
afonsoandafonso.com 33.0 100.0% Basic Tech Adopters
Robert A. Solomon Metrolaw 33.0 100.0% Basic Tech Adopters
mcdowellfirm.com 51.0 100.0% Basic Tech Adopters
Scher and Scher Law Group 14.5 98.9% Awareness-Only Firms
childslaw.net 33.5 98.9% Basic Tech Adopters
Attorney Big Al 18.5 98.9% Awareness Leaders
slccriminallawyers.com 18.5 98.9% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.5 D 14 Kansas City you
Edgar Law Firm LLC 64.0 C+ 21 Kansas City
SWMW Law 34.5 F 19 Saint Louis
Fowler Pickert Eisenmenger Norfleet 46.0 D 17 Kansas City
Kevin McManus Law 48.0 D 15 Kansas City
Finney Injury Law 32.5 F 14 Saint Louis
Attorney Roster 1 found
NameLocationPractice
Jason Allen Saint Louis, Missouri personal-injury

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