70B-
Sophistication Index

MLF Legal, PLLC

HQ Dallas, TX#21 of 250 Attorneys 40 mlflegal.com Tel 4804649472
Claim Profile →

MLF Legal, PLLC operates 41 offices across TX & Texas, backed by 18 technologies spanning 11 categories. Key investments include Bing Ads for analytics, WordPress for cms & Google Workspace for email infrastructure. The firm has 2 attorneys & 41 office locations. Ranked #62 among 6,792 firms in the Basic Tech Adopters segment, MLF Legal, PLLC outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
99.1% Percentile
#62 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
CMS 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
Scheduling 1
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Keller Swan Injury Attorneys 73.5 99.8% Conversion-Focused Firms
thevalleylawgroup.com 71.5 99.7% Basic Tech Adopters
Tolbert Beadle 84.3 99.5% Retention Innovators
HOFFMAN LARIN & AGNETTI P.A. 69.3 99.4% Conversion-Focused Firms
axley.com 82.3 99.4% Conversion-Focused Firms
Salenger, Sack, Kimmel & Bavaro 59.8 99.4% Basic Tech Adopters
Senior Justice Law Firm 67.3 99.4% Basic Tech Adopters
krasnolaw.com 85.3 99.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
96%
Calendly · Hotjar · Microsoft Clarity · YouTube
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.6 B- 40 Dallas you
D. Miller & Associates 59.5 C 59 Houston
GoSuits 63.5 C+ 59 Carrollton
Adkins Law Firm 27.0 F 59 Houston
Amaro Law Firm 81.3 A- 59 Ste 525
Law Offices of Maloney & Campolo 29.5 F 59 San Antonio
Attorney Roster 2 found
NameLocationPractice
Matthew B. Lewis Georgetown, Texas personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim mlflegal.com →