82A-
Sophistication Index

axley.com

Attorneys 3 axley.com
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axley.com is a personal injury law firm with a A- technology grade. Key investments include Ahrefs for analytics, Gravity Forms for forms & AudioEye for accessibility. The firm has 3 office locations. Ranked #385 among 5,831 firms in the Conversion-Focused Firms segment, axley.com outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
93.4% Percentile
#385 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
HOFFMAN LARIN & AGNETTI P.A. 69.3 100.0% Conversion-Focused Firms
Salenger, Sack, Kimmel & Bavaro 59.8 100.0% Basic Tech Adopters
Senior Justice Law Firm 67.3 100.0% Basic Tech Adopters
Tolbert Beadle 84.3 99.7% Retention Innovators
Personal Injury Law Office of Silberstein, Awad & Miklos 39.5 99.4% Basic Tech Adopters
Attorney Dean Boyd 54.0 99.4% Conversion-Focused Firms
Schneider Wallace Cottrell Konecky Llp. 78.8 99.4% Conversion-Focused Firms
dgplaw.com 60.5 99.4% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Ahrefs · Bing Ads · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Heath Straka Green Bay, Wisconsin personal-injury
Office Locations 3 offices

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