Sophistication Index
Amaro Law Firm
The Amaro Law Firm is a Houston, Texas based law firm that aggressively represents parties in personal injury, business litigation, and oil & gas disputes. Since being founded, the Amaro Law Firm ha…
Amaro Law Firm operates 43 offices across TX & Texas, backed by 17 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & ActiveCampaign for email marketing. The firm has 3 attorneys & 43 office locations. Within the Retention Innovators segment (1,852 firms), Amaro Law Firm ranks #228 and outperforms 88% of peers on technology adoption.
Technology Stack
17 tools detected
Call Tracking
1
CMS
1
Email Infrastructure
2
Email Marketing
1
Fonts
1
JS Library
1
Page Builder
1
Performance
1
Programming Language
1
Structured Data
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm
Segment avg
Firms with Similar Tech
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| 777Goodlaw | 75.0 | 100.0% | Retention Innovators |
| Morris Bart Law Firm | 82.3 | 100.0% | Conversion-Focused Firms |
| Romanow Law Group | 89.3 | 99.4% | Retention Innovators |
| Kemenylaw | 17.5 | 99.1% | Awareness-Only Firms |
| Law Offices of R. Ross Jacinto | 14.5 | 99.1% | Awareness-Only Firms |
| Newman & Newman, PC | 25.0 | 99.1% | Awareness Leaders |
| Stokes & Kopitsky | 34.5 | 99.1% | Basic Tech Adopters |
| Bnhlegal | 71.5 | 99.1% | Conversion-Focused Firms |
Funnel Coverage
3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
0%
Conversion
40%
CallRail
Retention
40%
ActiveCampaign
3 paid tools
conversion stack (CallRail)
retention stack (ActiveCampaign)
Technology Opportunities
used by peers
SendGrid
Google reCAPTCHA
Mailchimp
Salesforce
Gravity Forms
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Amaro Law Firm | 81.3 | A- | 59 | Ste 525 | you |
| Thornton Esquire Law Group | 39.5 | F | 88 | Houston | |
| Shamieh Law | 78.5 | B+ | 83 | Dallas | |
| Cofer & Connelly Trial Lawyers | 47.8 | D | 82 | Austin | |
| Ramsey Law Group | 58.5 | C | 77 | Houston | |
| Byrd Davis Alden & Henrichson, | 66.0 | B- | 77 | Austin |
Attorney Roster
3 found
| Name | Location | Practice |
|---|---|---|
| Michelle Teresa Acosta | San Angelo, Texas | personal-injury |
| Randolph James Amaro Jr | Wichita Falls, Texas | personal-injury |
Office Locations
43 offices
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