75B+
Sophistication Index

777Goodlaw

HQ Augusta, GA#3 of 20 Attorneys 6 770goodlaw.com

777Goodlaw operates 7 offices across GA & Georgia, backed by 17 technologies spanning 12 categories. Key investments include Bing Ads for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 2 attorneys & 7 office locations. Within the Retention Innovators segment (1,852 firms), 777Goodlaw ranks #350 and outperforms 81% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
81.1% Percentile
#350 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morris Bart Law Firm 82.3 100.0% Conversion-Focused Firms
Amaro Law Firm 81.3 100.0% Retention Innovators
Romanow Law Group 89.3 99.4% Retention Innovators
Kemenylaw 17.5 99.1% Awareness-Only Firms
Law Offices of R. Ross Jacinto 14.5 99.1% Awareness-Only Firms
Newman & Newman, PC 25.0 99.1% Awareness Leaders
Stokes & Kopitsky 34.5 99.1% Basic Tech Adopters
Bnhlegal 71.5 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
0%
Conversion
40%
Intaker
Retention
40%
SendGrid
conversion stack (Intaker) retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.0 B+ 6 Augusta you
Babcock Law Firm 29.5 F 10 Brunswick
Bey & Associates 28.0 F 10 Atlanta
Day Injury Law 0.0 F 10 Watkinsville
Andersen Tate & Carr PC 24.0 F 10 Duluth
boonefirm.com 20.0 F 10 Atlanta
Attorney Roster 2 found
NameLocationPractice
H.Q. Alex Nguyen Albany, Georgia personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog