56C
Sophistication Index

McCoy & Hiestad

A personal injury can happen in an instance, but its consequences can haunt you for a lifetime. At the law office of McCoy & Hiestand, PLC, in Louisville, Kentucky, we cannot undo the physical, emotio…

HQ Bardstown, KY#2 of 2 Attorneys 3 mhkylaw.com Tel 5025999888
Personal Injury

McCoy & Hiestad is a Bardstown, Kentucky-based personal injury firm running 15 technologies across 13 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Ninja Forms for forms. The firm has 2 attorneys & 4 office locations, handling Personal Injury cases. Ranked #341 among 6,792 firms in the Basic Tech Adopters segment, McCoy & Hiestad outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.0% Percentile
#341 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Vokshori Law Group 63.5 100.0% Conversion-Focused Firms
Zweben Law Group 63.5 100.0% Conversion-Focused Firms
David Golden, Law Office P.A. 46.0 100.0% Basic Tech Adopters
Kevin Bunn, Attorney at Law 51.0 100.0% Basic Tech Adopters
Philbrook Law, Accident and Injury Lawyers 66.0 100.0% Conversion-Focused Firms
thetravislawfirm.net 51.0 100.0% Basic Tech Adopters
The Law Office of Jacob K. Kashani, APC 39.5 100.0% Basic Tech Adopters
jabatelaw.com 58.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Ninja Forms · Wistia
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.5 C 3 Bardstown you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Attorney Roster 2 found
NameLocationPractice
Sheila Hiestand Louisville, Kentucky personal-injury
Office Locations 4 offices
Headquarters
Bardstown, KY
114 S 3Rd St, 40004-1029
Headquarters
Louisville, KY
108 Browns Lane, 40207

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