92A+
Sophistication Index

Pemberton Personal Injury Law Firm

Pemberton Personal Injury Law Firm is a team of experienced Wisconsin personal injury lawyers dedicated to helping individuals and families navigate through the challenges of accidents and injuries. T…

HQ Baraboo, WI#1 of 2 Attorneys 9 pembertonpi.com Tel 6082004050

Pemberton Personal Injury Law Firm is a Baraboo, Wisconsin-based personal injury firm running 19 technologies across 14 categories. Key investments include Facebook Pixel for analytics, Juvo Leads for chat & intake & Mailchimp for email marketing. The firm has 3 attorneys & 4 office locations. Ranked #25 among 1,852 firms in the Retention Innovators segment, Pemberton Personal Injury Law Firm outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
98.7% Percentile
#25 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 19 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kash Legal Group 91.0 100.0% Retention Innovators
Los Angeles Truck Accident Lawyers, PC 46.0 99.2% Basic Tech Adopters
Winegar Law 42.0 99.2% Basic Tech Adopters
aplawgroup.com 41.0 99.2% Basic Tech Adopters
Greg Jones Law 41.0 99.2% Basic Tech Adopters
Moss Berg Injury Lawyers 42.5 99.2% Conversion-Focused Firms
hersemlaw.com 66.0 99.2% Conversion-Focused Firms
Pajcic & Pajcic 49.0 99.2% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Juvo Leads · Microsoft Clarity
Conversion
40%
CallRail
Retention
40%
Mailchimp
5 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp)
Technology Opportunities used by peers
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Constant Contact
12.2% of Retention Innovators
Contact Form 7
10.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
92.0 A+ 9 Baraboo you
Bye, Goff & Rohde 71.0 B 12 River Falls
Pitman, Kalkhoff, Sicula & Dentice, S.C. 73.8 B 12 Milwaukee
Gass Turek LLC 14.5 F 11 Milwaukee
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Attorney Roster 3 found
NameLocationPractice
Rhyan Lindley Milwaukee, Wisconsin personal-injury
William Pemberton Madison, Wisconsin personal-injury
Zachary Guerin Milwaukee, Wisconsin personal-injury
Office Locations 4 offices

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