How Established PI Firms Modernize Their Tech Stack

With 25+ years of experience, these veteran firms have had to adapt through multiple technology shifts. How do they balance legacy systems with modern tools?

2,325
Firms
37.1
Avg SI
F
Avg Grade
10.7
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Microsoft 365
69% +18pp
WordPress
63% +5pp
Google Analytics
62% +10pp
Google Workspace
49% +5pp
Google Tag Manager
42% +13pp
Facebook Pixel
25% +9pp
Google reCAPTCHA
24% +4pp
Gravity Forms
18% +6pp
CallRail
17% +9pp
Mimecast
15% +12pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
543 23%
Basic Tech Adopters
429 18%
Minimalist Tech Users
415 18%
Awareness-Only Firms
329 14%
Retention Innovators
302 13%
Awareness Leaders
215 9%
Engagement Specialists
88 4%
Funnel Coverage cohort average
Awareness
46%
Engagement
23%
Conversion
12%
Retention
6%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Ostroff Godshall Injury and Accident Lawyers ostrofflaw.com 96 A+ 23
2 Mike Morse Law Firm 855mikewins.com 95 A+ 25
3 Carter Mario Law Firm cartermario.com 95 A+ 20
4 Catania and Catania cataniaandcatania.com 95 A+ 23
5 Steinger, Greene & Feiner injurylawyers.com 94 A+ 21
6 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94 A+ 22
7 Franklin D. Azar & Associates fdazar.com 94 A+ 23
8 Friedman, Domiano & Smith Co. Lp. A. fdslaw.com 94 A+ 20
9 Fasig Brooks fasigbrooks.com 94 A+ 25
10 Martin, Harding & Mazzotti Llp. 1800law1010.com 94 A+ 17
11 Law Offices of James Scott Farrin farrin.com 94 A+ 23
12 Buckfire Law buckfirelaw.com 94 A+ 16
13 Ankin Law LLC ankinlaw.com 94 A+ 22
14 Kogan & DiSalvo PA koganinjurylaw.com 94 A+ 19
15 The Eichholz Law Firm thejusticelawyer.com 94 A+ 21
16 Taylor King Law taylorkinglaw.com 94 A+ 23
17 Simmons and Fletcher, P.c., Injury & Accident Lawyers simmonsandfletcher.com 93 A+ 24
18 Benson Bertoldo Baker & Carter nvlegaljustice.com 93 A+ 19
19 Garces, Grabler & LeBrocq, P.C. garcesgrabler.com 93 A+ 19
20 Whitley Law Firm whitleylawfirm.com 93 A+ 22
21 Bart Durham Injury Law bartdurham.com 93 A+ 17
22 Rubenstein Law rubensteinlaw.com 93 A+ 19
23 Law Offices of Matthew D. Dubin dubinlawoffice.com 93 A+ 20
24 Marasco & Nesselbush Llp. m-n-law.com 92 A+ 18
25 O'Connell & Aronowitz PC oalaw.com 92 A+ 20
26 Sokolove Law LLC sokolovelaw.com 92 A+ 16
27 Parker Waichman Llp. yourlawyer.com 92 A+ 17
28 Hughes & Coleman Injury Lawyers hughesandcoleman.com 92 A+ 21
29 The Lanier Law Firm lanierlawfirm.com 92 A+ 16
30 Hupy and Abraham hupy.com 92 A+ 15
31 The Rothenberg Law Firm, LLP injurylawyer.com 92 A+ 20
32 Carr and Carr Attorneys at Law carrcarr.com 92 A+ 22
33 Finkelstein & Partners lawampm.com 92 A+ 20
34 Allen, Allen, Allen & Allen allenandallen.com 92 A+ 25
35 Curtis Legal Group curtislegalgroup.com 92 A+ 20
36 Anapol Weiss anapolweiss.com 91 A+ 15
37 Goldwater Law Firm goldwaterlawfirm.com 91 A+ 17
38 Florin Roebig florinroebig.com 91 A+ 18
39 Murphy Law Firm murphylawfirm.com 91 A+ 19
40 Garvin Injury Law garvinlegal.com 91 A+ 16
41 Law Office of William W Hurst, LLC billhurst.com 91 A+ 20
42 The Odierno Law Firm o2law.com 91 A+ 19
43 Berg Injury Lawyers Inc. berginjurylawyers.com 91 A+ 18
44 Aitken Aitken Cohn aitkenlaw.com 91 A+ 19
45 The Husband & Wife Law Team breyerlaw.com 90 A+ 14
46 Donaldson Law LLC donaldsonlaw.com 90 A+ 19
47 Dennis Hernandez & Associates dennishernandez.com 90 A+ 16
48 Keches Law Group kecheslaw.com 90 A+ 15
49 Fraser & Souweidane fsattorneys.com 89 A 17
50 Jan Dils, Attorneys at Law jandils.com 89 A 17