How Established PI Firms Modernize Their Tech Stack

With 25+ years of experience, these veteran firms have had to adapt through multiple technology shifts. How do they balance legacy systems with modern tools?

2,179
Firms
43.1
Avg SI
B
Avg Grade
12.2
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Microsoft 365
70% +17pp
WordPress
64% +7pp
Google Analytics
64% +12pp
Google Workspace
48% +2pp
Google Tag Manager
43% +14pp
Facebook Pixel
25% +9pp
Google reCAPTCHA
24% +2pp
Gravity Forms
18% +4pp
CallRail
18% +10pp
Mimecast
16% +13pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
524 24%
Basic Tech Adopters
403 18%
Minimalist Tech Users
362 17%
Awareness-Only Firms
313 14%
Retention Innovators
277 13%
Awareness Leaders
209 10%
Engagement Specialists
83 4%
Funnel Coverage cohort average
Awareness
55%
Engagement
31%
Conversion
13%
Retention
6%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Carter Mario Law Firm cartermario.com 95 A+ 23
2 Mike Morse Law Firm 855mikewins.com 95 A+ 39
3 Catania and Catania cataniaandcatania.com 95 A+ 24
4 The Rothenberg Law Firm, LLP injurylawyer.com 95 A+ 24
5 Martin, Harding & Mazzotti Llp. 1800law1010.com 94 A+ 17
6 Steinger, Greene & Feiner injurylawyers.com 94 A+ 23
7 Law Offices of James Scott Farrin farrin.com 94 A+ 27
8 Parker Waichman Llp. yourlawyer.com 94 A+ 20
9 Abraham, Watkins, Nichols, Agosto, Aziz & Stogner abrahamwatkins.com 94 A+ 22
10 Franklin D. Azar & Associates fdazar.com 94 A+ 30
11 Ankin Law LLC ankinlaw.com 94 A+ 25
12 Ferrer Poirot & Wansbrough lawyerworks.com 94 A+ 27
13 Friedman, Domiano & Smith Co. Lp. A. fdslaw.com 94 A+ 19
14 Fasig Brooks fasigbrooks.com 94 A+ 28
15 Sokolove Law LLC sokolovelaw.com 94 A+ 23
16 Hughes & Coleman Injury Lawyers hughesandcoleman.com 94 A+ 24
17 Taylor King Law taylorkinglaw.com 94 A+ 24
18 The Eichholz Law Firm thejusticelawyer.com 94 A+ 22
19 Whitley Law Firm whitleylawfirm.com 94 A+ 24
20 Marasco & Nesselbush Llp. m-n-law.com 93 A+ 24
21 Bart Durham Injury Law bartdurham.com 93 A+ 19
22 Dennis Hernandez & Associates dennishernandez.com 93 A+ 23
23 Rubenstein Law rubensteinlaw.com 93 A+ 22
24 Simmons and Fletcher, P.c., Injury & Accident Lawyers simmonsandfletcher.com 93 A+ 24
25 Benson Bertoldo Baker & Carter cartercullen.com 93 A+ 18
26 The Odierno Law Firm o2law.com 93 A+ 24
27 Law Offices of Matthew D. Dubin dubinlawoffice.com 93 A+ 23
28 Allen, Allen, Allen & Allen allenandallen.com 93 A+ 29
29 Stabinski Law stabinskilaw.com 93 A+ 24
30 Goldwater Law Firm goldwaterlawfirm.com 93 A+ 22
31 The Lanier Law Firm lanierlawfirm.com 93 A+ 18
32 Phillips LAW Group phillipslaw.com 93 A+ 23
33 Curtis Legal Group curtislegalgroup.com 93 A+ 23
34 Carr and Carr Attorneys at Law carrcarr.com 93 A+ 25
35 Lawter & Associates lawterlaw.com 92 A+ 16
36 Florin Roebig florinroebig.com 92 A+ 19
37 Parker Scheer Llp. parkerscheer.com 92 A+ 15
38 Bye, Goff & Rohde byegoff.com 92 A+ 19
39 O'Connell & Aronowitz PC oalaw.com 92 A+ 20
40 Hupy and Abraham hupy.com 92 A+ 16
41 Finkelstein & Partners lawampm.com 92 A+ 23
42 Murphy Law Firm murphylawfirm.com 92 A+ 19
43 Aitken Aitken Cohn aitkenlaw.com 92 A+ 21
44 Anapol Weiss anapolweiss.com 91 A+ 16
45 Law Offices of Scott Glovsky scottglovsky.com 91 A+ 19
46 Jan Dils, Attorneys at Law jandils.com 91 A+ 21
47 Garvin Injury Law garvinlegal.com 91 A+ 16
48 Vogel Law Firm vogellaw.com 91 A+ 21
49 Seeger Weiss Llp. seegerweiss.com 91 A+ 17
50 LaBovick Law Group labovick.com 91 A+ 19