91A+
Sophistication Index

Goldwater Law Firm

Goldwater Law Firm is a personal injury law firm that specializes in securing compensation for individuals who have been harmed by defective drugs, products, and medical devices.

HQ Phoenix, AZ#2 of 162 goldwaterlawfirm.com Tel +1 312-297-0800 Est. 1992
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Founded in 1992, Goldwater Law Firm combines 34 years of personal injury experience with a 18-tool technology stack across 13 categories. Key investments include Salesforce for crm, Litify for case management & Facebook Pixel for analytics. Ranked #52 among 1,852 firms in the Retention Innovators segment, Goldwater Law Firm outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.2% Percentile
#52 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 18 tools detected
Call Tracking 1
Case Management 1
CMS 1
CRM 1
Email Infrastructure 1
Email Marketing 1
JS Library 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
BBB Attorneys 77.0 100.0% Retention Innovators
Isbamutual 63.5 99.0% Retention Innovators
Diller Law Llp. 78.8 97.6% Retention Innovators
Costanzo Law Firm APC 24.0 97.6% Basic Tech Adopters
Clearcover 74.0 97.2% Retention Innovators
Brandonjbroderick 92.8 96.8% Retention Innovators
Lerner & Rowe - Nevada 24.0 96.8% Retention Innovators
bdelaw.us 33.0 96.7% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
40%
CallRail
Retention
60%
Salesforce · SendGrid
3 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Salesforce, SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ — Phoenix you
Palumbo Wolfe & Palumbo 13.5 F 69 Phoenix
Skousen Sksen Glbrndsen Ptence 68.5 B- 57 Mesa
Lamber Goodnow Injury Lawyers 54.5 C- 56 Phoenix
Plattner Verderame 82.3 A- 53 Phoenix
Kelly Law Team 33.8 F 52 Phoenix
Office Locations 1 offices
Headquarters
Phoenix, AZ
11811 North Tatum Boulevard, 85028

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