91A+
Sophistication Index

Aitken Aitken Cohn

Aitken Aitken Cohn is a personal injury law firm based in Southern California. They are dedicated to serving injured individuals and consumers in a variety of legal conflicts. The firm has extensive e…

HQ Santa Ana, CA#2 of 48 aitkenlaw.com Tel 7144341424 Est. 1976
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Founded in 1976, Aitken Aitken Cohn combines 50 years of personal injury experience with a 19-tool technology stack across 15 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & Constant Contact for email marketing. Ranked #75 among 1,852 firms in the Retention Innovators segment, Aitken Aitken Cohn outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
96.0% Percentile
#75 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 19 tools detected
Analytics 2
Call Tracking 1
Chat & Intake 1
Chat Widgets 1
CMS 1
Email Marketing 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morris Downing & Sherred 69.0 99.0% Conversion-Focused Firms
Gladstein Law Firm 57.5 99.0% Conversion-Focused Firms
Manchin Injury Law 73.0 99.0% Conversion-Focused Firms
timruskattorneys.com 69.0 99.0% Conversion-Focused Firms
Narayan Law APC 46.5 99.0% Conversion-Focused Firms
Edward Sampson Law 50.5 99.0% Conversion-Focused Firms
ROBLES BABAEE, Personal Injury Lawyers Santa Ana 69.0 99.0% Conversion-Focused Firms
The Allen Law Firm 65.0 99.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
40%
Google Analytics
Engagement
96%
ClientChat Live · Gravity Forms · Wistia · nGage
Conversion
40%
CallRail
Retention
40%
Constant Contact
4 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Constant Contact)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
90.8 A+ — Santa Ana you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Santa Ana, CA
3 Macarthur Pl, 714-434-1424

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