How Digital-Native PI Firms Approach Technology

Founded in 2020 or later, these firms were born in the cloud era. Do they skip legacy tools entirely, or do they follow the same playbook as established firms?

178
Firms
39.6
Avg SI
B
Avg Grade
12.0
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Google Analytics
70% +18pp
Google Workspace
67% +21pp
WordPress
61% +4pp
Microsoft 365
59% +6pp
Google Tag Manager
50% +21pp
Facebook Pixel
24% +8pp
CallRail
22% +14pp
Google reCAPTCHA
22% +0pp
Gravity Forms
19% +5pp
Elementor
18% +5pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
52 29%
Basic Tech Adopters
47 26%
Minimalist Tech Users
24 13%
Awareness-Only Firms
22 12%
Awareness Leaders
13 7%
Retention Innovators
10 6%
Engagement Specialists
8 4%
Funnel Coverage cohort average
Awareness
55%
Engagement
32%
Conversion
15%
Retention
3%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Stone Rose Law stoneroselaw.com 95 A+ 26
2 Jennifer Porter jenniferporterlaw.com 92 A+ 21
3 Onward Injury Law onwardinjurylaw.com 84 A+ 24
4 Strong Law stronglawattorneys.com 84 A+ 19
5 GENCO INJURY ATTORNEYS gencoinjury.com 83 A+ 21
6 Mausner Graham Injury Law PLLC mginjuryfirm.com 83 A+ 18
7 Wallace Miller wallacemiller.com 83 A+ 21
8 The King Firm kingtriallaw.com 82 A+ 17
9 Horton & Mendez, Attorneys at Law, PLLC hortonmendez.com 82 A+ 20
10 Selvidge Injury Law selvidgeinjurylaw.com 82 A+ 14
11 Bodewell Law bodewell-law.com 81 A+ 18
12 Rosen Injury Law roseninjury.com 80 A+ 17
13 Cameron Law cameronlawlv.com 80 A+ 18
14 Abogadas305 abogadas305.com 80 A+ 19
15 We Win Injury Law wewininjurylaw.com 80 A+ 13
16 The Super Lawyer thesuperlawyer.com 80 A+ 20
17 Right Path Law Group rightpathlaw.com 80 A+ 22
18 Brown Trial Firm trialfirm.com 80 A+ 19
19 Ashwell & Ashwell ashwell.law 80 A+ 18
20 Bivona Law bivonalaw.com 80 A+ 22
21 RVA Trial Lawyers Podcast rvatriallawyers.com 80 A+ 15
22 JSM Injury Firm APC jsminjuryfirm.com 80 A+ 18
23 Blackburn Romey blackburnromey.com 80 A+ 19
24 Ashby Thelen Lowry atllaw.com 79 A 18
25 Team Green Law teamgreenlaw.com 79 A 18
26 Younglove Law Group Llp. ylginjury.com 76 A 16
27 East Valley Injury Law eastvalleyinjurylaw.com 76 A 18
28 Karma Injury Law karmainjurylaw.com 76 A 17
29 Benchmark Injury Law benchmarkinjurylaw.com 76 A 19
30 Siniard Law siniardlaw.com 74 A 18
31 Sterncohenlaw sterncohenlaw.com 74 A 13
32 Breit Biniazan bbtrial.com 73 A 21
33 Varghese Summersett P versustexas.com 72 A 17
34 MitchenerLaw mitchenerlaw.com 72 A 19
35 Janda Law lasvegasaccidentlawyer.law 71 A 15
36 Milanfar Law Firm milanfarlaw.com 71 A 17
37 River Run Law Group riverrunlaw.com 70 A- 15
38 Edwards Injury Law edwardsinjury.com 70 A- 15
39 CellinoLaw cellinolaw.com 69 A- 12
40 Moxie Law Group moxielawgroup.com 68 A- 19
41 Darrow AI Ltd darrow.ai 68 A- 16
42 Pattern Data patterndata.ai 66 A- 16
43 Smith LaCien smithlacien.com 65 A- 14
44 Justice for Kids justiceforkids.com 62 B+ 14
45 Brubaker Injury Law brubakerinjurylaw.com 62 B+ 16
46 Cofer & Connelly Trial Lawyers coferconnelly.com 61 B+ 11
47 The Baer Law Firm thebaerfirm.com 60 B+ 14
48 Lisinski Law Firm lisinskifirm.com 60 B+ 19
49 Hicks Law Firm hickslawfirm.com 58 B+ 13
50 Schiffer Law Firm schifferlawfirm.com 56 B+ 17