How Digital-Native PI Firms Approach Technology

Founded in 2020 or later, these firms were born in the cloud era. Do they skip legacy tools entirely, or do they follow the same playbook as established firms?

179
Firms
35.1
Avg SI
F
Avg Grade
11.1
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
Google Analytics
70% +18pp
Google Workspace
67% +23pp
WordPress
60% +2pp
Microsoft 365
59% +8pp
Google Tag Manager
50% +21pp
Facebook Pixel
24% +8pp
CallRail
22% +14pp
Google reCAPTCHA
22% +2pp
Gravity Forms
20% +8pp
Elementor
18% +4pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
52 29%
Basic Tech Adopters
49 27%
Minimalist Tech Users
24 13%
Awareness-Only Firms
21 12%
Awareness Leaders
13 7%
Retention Innovators
10 6%
Engagement Specialists
8 4%
Funnel Coverage cohort average
Awareness
47%
Engagement
28%
Conversion
15%
Retention
3%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Stone Rose Law stoneroselaw.com 95 A+ 24
2 Onward Injury Law onwardinjurylaw.com 84 A- 21
3 Strong Law stronglawattorneys.com 83 A- 17
4 The King Firm kingtriallaw.com 82 A- 16
5 Mausner Graham Injury Law PLLC mginjuryfirm.com 82 A- 16
6 GENCO INJURY ATTORNEYS gencoinjury.com 82 A- 19
7 Right Path Law Group rightpathlaw.com 80 A- 22
8 RECORD getrecord.com 80 A- 13
9 Horton & Mendez, Attorneys at Law, PLLC hortonmendez.com 80 A- 17
10 Blackburn Romey blackburnromey.com 80 B+ 18
11 Bivona Law bivonalaw.com 79 B+ 20
12 RVA Trial Lawyers Podcast rvatriallawyers.com 79 B+ 15
13 Ashwell & Ashwell ashwell.law 79 B+ 15
14 Ashby Thelen Lowry atllaw.com 77 B+ 15
15 Bodewell Law bodewell-law.com 76 B+ 16
16 Countrywide Trial Lawyers countrywidetriallawyers.com 75 B+ 12
17 Cameron Law cameronlawlv.com 75 B+ 16
18 The Super Lawyer thesuperlawyer.com 75 B+ 16
19 JSM Injury Firm APC jsminjuryfirm.com 75 B+ 17
20 Siniard Law siniardlaw.com 74 B 17
21 We Win Injury Law wewininjurylaw.com 74 B 8
22 Abogadas305 abogadas305.com 72 B 16
23 MitchenerLaw mitchenerlaw.com 72 B 18
24 West Injury Law westinjurylawyer.com 71 B 15
25 Wallace Miller wallacemiller.com 70 B 18
26 CellinoLaw cellinolaw.com 69 B- 12
27 Team Green Law teamgreenlaw.com 68 B- 15
28 River Run Law Group riverrunlaw.com 65 B- 14
29 Younglove Law Group Llp. ylginjury.com 65 B- 15
30 Jennifer Porter jenniferporterlaw.com 64 C+ 12
31 Moxie Law Group moxielawgroup.com 64 C+ 18
32 Darrow AI Ltd darrow.ai 64 C+ 11
33 Breit Biniazan bbtrial.com 64 C+ 17
34 Rosen Injury Law roseninjury.com 60 C+ 15
35 Brown Trial Firm trialfirm.com 58 C 16
36 Justice for Kids justiceforkids.com 58 C 11
37 The Baer Law Firm thebaerfirm.com 56 C 14
38 Milanfar Law Firm milanfarlaw.com 54 C- 15
39 Sterncohenlaw sterncohenlaw.com 54 C- 12
40 Edwards Injury Law edwardsinjury.com 54 C- 12
41 Hicks Law Firm hickslawfirm.com 52 C- 13
42 Tyroler Leonard Injury Law injurylawmn.com 52 C- 16
43 Schiffer Law Firm schifferlawfirm.com 52 C- 16
44 Mizrahi Kroub mizrahikroub.com 52 C- 12
45 Karma Injury Law karmainjurylaw.com 50 C- 12
46 Pattern Data patterndataworks.com 50 C- 15
47 Selvidge Injury Law selvidgeinjurylaw.com 49 D 11
48 Lisinski Law Firm lisinskifirm.com 49 D 13
49 Gingery Hammer & Schneiderman Llp. gotinjury.net 48 D 17
50 East Valley Injury Law eastvalleyinjurylaw.com 48 D 15