58C
Sophistication Index

Brown Trial Firm

The Brown Trial Firm, PLLC is a Texas-based law firm specializing in personal injury cases. They handle wrongful death and serious injury cases, with a proven track record of success in obtaining mult…

HQ Waco, TX#2 of 15 trialfirm.com Est. 2021
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Brown Trial Firm is a Waco, Texas-based personal injury firm running 16 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, Ninja Forms for forms & CallRail for call tracking. Brown Trial Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
37.8% Percentile
#3630 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Fsu 51.0 100.0% Basic Tech Adopters
The Yost Legal Group 53.0 100.0% Conversion-Focused Firms
Benglasslaw 46.0 100.0% Basic Tech Adopters
Mazow 82.5 100.0% Retention Innovators
Magnuminsurance 60.5 100.0% Conversion-Focused Firms
Omahainsurancesolutions 51.0 100.0% Basic Tech Adopters
Taylorlawfirm 39.5 100.0% Basic Tech Adopters
thepurdyfirm.com 30.0 100.0% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Ninja Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.5 C — Waco you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Waco, TX
7901 Fish Pond Road, 76710

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