52C-
Sophistication Index

Hicks Law Firm

Hicks Law Firm is a personal injury law firm serving Southern California. They provide 24/7 service, free consultations, and a no win, no fee policy. The firm specializes in representing plaintiffs in…

HQ Costa Mesa, CA#8 of 36 Attorneys 59 hickslawfirm.com Est. 2020
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Hicks Law Firm operates 60 offices across CA, California & Tennessee, backed by 13 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Blazeo for chat & intake & UserWay for accessibility. The firm has 2 attorneys & 60 office locations. Ranked #553 among 6,792 firms in the Basic Tech Adopters segment, Hicks Law Firm outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
91.9% Percentile
#553 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
accessibility 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
desertwindslaw.com 18.5 100.0% Awareness Leaders
Deandra Grant Law 21.0 100.0% Awareness Leaders
megajustice.com 44.5 100.0% Basic Tech Adopters
Tony T. Liu 38.5 100.0% Conversion-Focused Firms
Mory & Colliersmith, PLLC 14.5 100.0% Awareness-Only Firms
LeBaron & Jensen 21.0 100.0% Awareness Leaders
Princenthal, May, & Wilson, LLC 21.0 100.0% Awareness Leaders
biazzolaw.com 17.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Blazeo · Hotjar
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
52.5 C- 59 Costa Mesa you
Jurewitz Law Group 62.5 C+ 88 San Diego
Eason & Tambornini 10.5 F 87 Sacramento
The Zinn Law Firm 46.0 D 86 Mill Valley
Martinez & Schill Llp 66.0 B- 86 San Diego
Haleh Shekarchian 9.5 F 79 Beverly Hills
Attorney Roster 2 found
NameLocationPractice
Aaron T Hicks Tracy, California personal-injury

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