14F
Sophistication Index

Mory & Colliersmith, PLLC

HQ Louisville, KY#59 of 86 Attorneys 1 morycolliersmith.com Tel 5022952633
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Mory & Colliersmith, PLLC is a Louisville, Kentucky-based personal injury firm running 12 technologies across 8 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. Within the Awareness-Only Firms segment (7,198 firms), Mory & Colliersmith, PLLC ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Analytics 3
Google Analytics Google Tag Manager Sentry
Chat & Intake 1
Help Scout
CMS 1
Wix
Email Infrastructure 1
Google Workspace
JS Framework 1
React
Programming Language 1
PHP
Structured Data 2
Schema.org (LegalService) Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Headline Madefor
Body Arial
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
desertwindslaw.com 18.5 100.0% Awareness Leaders
Blair & Ramirez LLP 30.5 100.0% Conversion-Focused Firms
Deandra Grant Law 21.0 100.0% Awareness Leaders
BLAIR & RAMIREZ 30.5 100.0% Conversion-Focused Firms
royinjurylaw.com 37.5 100.0% Conversion-Focused Firms
megajustice.com 44.5 100.0% Basic Tech Adopters
Tony T. Liu 38.5 100.0% Conversion-Focused Firms
LeBaron & Jensen 21.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Mory & Colliersmith, PLLC 14.5 F 1 Louisville you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Louisville, KY
514 S 5Th St Ste 102, 40202-2447

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Misty
Misty Firm Data Analyst Top Law Dog