65B-
Sophistication Index

River Run Law Group

River Run Law is a small practice based in Richmond, Virginia that specializes in personal injury and workers' compensation cases. Our experienced attorneys are dedicated to representing the injured a…

HQ Henrico, VA#2 of 7 riverrunlaw.com Est. 2020
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Founded in 2020, River Run Law Group combines 6 years of personal injury experience with a 14-tool technology stack across 13 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), River Run Law Group ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Analytics 1
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Forms 1
JS Framework 1
JS Library 1
Programming Language 1
PHP
Scheduling 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
truckcrashguys.com 58.0 100.0% Basic Tech Adopters
The Vance Law Firm Injury Lawyers 71.5 98.1% Conversion-Focused Firms
janesvillelaw.com 79.8 97.7% Conversion-Focused Firms
Matzus Law, LLC 73.0 97.2% Conversion-Focused Firms
Levine & Slavit, PLLC 70.0 97.2% Conversion-Focused Firms
Platte River Rebuild 63.5 97.2% Conversion-Focused Firms
Sharpe Law Firm 66.0 97.2% Conversion-Focused Firms
Julie O Law 62.5 96.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Calendly · Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- — Henrico you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Henrico, VA
2401 Brookmont Ct, 23233-2501

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