82A-
Sophistication Index

Marks & Harrison

Since 1911, the personal injury attorneys of Marks & Harrison have been representing injured people and their families throughout Virginia. We are one of the oldest personal injury law firms in Virgin…

HQ Richmond, VA#3 of 64 Attorneys 154 marksandharrison.com Tel 8042820999 Est. 1911
Personal Injury Serious Motor Vehicle and Trucking Accidents
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Marks & Harrison operates 12 offices across VA, District Of Columbia & Virginia, backed by 18 technologies spanning 13 categories. Key investments include Bing Ads for analytics, Criteo for advertising & Help Scout for chat & intake. The firm has 19 attorneys & 12 office locations, handling Personal Injury, Serious Motor Vehicle and Trucking Accidents cases. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Marks & Harrison outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Ad Fraud 1
Advertising 1
Chat & Intake 1
CMS 1
Email Security 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
albtriallawyers.com 86.3 99.0% Conversion-Focused Firms
Naqvi Injury 81.0 98.8% Conversion-Focused Firms
myvaccinelawyer.com 64.5 98.5% Conversion-Focused Firms
Seay Felton 64.5 98.1% Conversion-Focused Firms
Oronoz & Ericsson, 81.5 98.1% Conversion-Focused Firms
Adam S Kutner 82.0 98.1% Conversion-Focused Firms
Jack Bernstein 82.5 98.0% Conversion-Focused Firms
Mama Justice 80.0 98.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Criteo · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
40%
ClickCease
Retention
0%
4 paid tools conversion stack (ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 154 Richmond you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Attorney Roster 19 found
NameLocationPractice
Andrea R. Carver Alexandria, Virginia personal-injury
Berkley Foltz Alexandria, Virginia personal-injury
Bryan Meadows Chesapeake, Virginia personal-injury
Charles W. Davis Jr. Alexandria, Virginia personal-injury
Craig V. Mehall Washington, District of Columbia personal-injury
David M. Erwin Suffolk, Virginia personal-injury
D. Bradley Kent Jr. Alexandria, Virginia personal-injury
Fletcher Ward Harkrader Newport News, Virginia personal-injury
Gregory S. Hooe Alexandria, Virginia personal-injury
John C. Shea Alexandria, Virginia personal-injury
John David Ayers Norfolk, Virginia personal-injury
J. Westwood Smithers III Arlington, Virginia personal-injury
Kevin M. McGowan Arlington, Virginia personal-injury
Mark S. Lindensmith Alexandria, Virginia personal-injury
Michael J. Braggs Alexandria, Virginia personal-injury
Ryan T. Walker Alexandria, Virginia personal-injury
Steven G. Friedman Suffolk, Virginia personal-injury
William R. Sievers Suffolk, Virginia personal-injury

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