67B-
Sophistication Index

Cooper Hurley Injury Lawyers

Cooper Hurley Injury Lawyers is a fast-growing personal injury law firm based in Norfolk, Virginia. With over 50 years of combined experience, the partners at Cooper Hurley specialize in fighting for …

HQ Suffolk, VA#1 of 3 Attorneys 77 cooperhurley.com Tel 7572260046 Est. 2011
Personal Injury
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Cooper Hurley Injury Lawyers operates 11 offices across VA & Virginia, backed by 16 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & SendGrid for email marketing. The firm has 9 attorneys & 11 office locations, handling Personal Injury cases. Within the Retention Innovators segment (1,852 firms), Cooper Hurley Injury Lawyers ranks #492 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
73.4% Percentile
#492 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
accessibility 1
UserWay
Advertising 1
The Trade Desk
Analytics 3
Facebook Pixel Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Email Marketing 1
SendGrid
Fonts 1
Font Awesome
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
MediationWorks 72.5 98.3% Retention Innovators
Hudgell Solicitors 57.5 98.3% Retention Innovators
Kelleher Law 57.0 98.3% Retention Innovators
Preston Estate Planning 70.0 98.3% Retention Innovators
Moore O'Brien & Foti 20.5 98.0% Awareness Leaders
Sriplaw 39.5 98.0% Retention Innovators
Employeeretentionbenefits 15.5 97.9% Awareness Leaders
kryhlaw.com 10.5 97.9% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
40%
Gravity Forms
Conversion
0%
Retention
40%
SendGrid
3 paid tools retention stack (SendGrid)
Technology Opportunities used by peers
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
CallRail
12.6% of Retention Innovators
Constant Contact
12.2% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk you
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Greenspun Shapiro PC 32.5 F 40 Fairfax
Slaughter & Lupton 71.0 B 38 Virginia Beach
Attorney Roster 9 found
NameLocationPractice
Bailey Gifford Alexandria, Virginia personal-injury
Dan Mazzio Arlington, Virginia personal-injury
Griffin O'Hanlon Alexandria, Virginia personal-injury
James G. "Jim" Hurley Jr. Alexandria, Virginia personal-injury
John Baker Arlington, Virginia personal-injury
John Cooper Suffolk, Virginia personal-injury
Kevin Briggs Arlington, Virginia personal-injury
William F. O'Mara Jr. Alexandria, Virginia personal-injury
Office Locations 11 offices
Headquarters
Norfolk, VA
125 St. Pauls Blvd. Suite 510, 23510
Headquarters
Suffolk, VA
215 Market St, 23434-5209
Alexandria, Virginia
Arlington, Virginia
Chesapeake, Virginia
Hampton, Virginia
Newport News, Virginia
Norfolk, Virginia
Richmond, Virginia
Suffolk, Virginia
Virginia Beach, Virginia

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