45D
Sophistication Index

Smith LaCien

Smith LaCien is a Chicago-based law firm specializing in personal injury cases. With a long track record of success, they have achieved over $2.5 billion in verdicts and settlements, including numerou…

HQ Chicago, IL#113 of 383 Attorneys 19 smithlacien.com Tel +1-312-815-6455 Est. 2020
Personal Injury Accidents & Injuries Aviation Accidents -- Plaintiff Birth Injury Brain Injury Medical Malpractice

Smith LaCien operates 12 offices across IL & Illinois, backed by 13 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Intaker for intake software & CallTrackingMetrics for call tracking. The firm has 3 attorneys & 12 office locations, handling Personal Injury, Accidents & Injuries, Aviation Accidents -- Plaintiff, Birth Injury cases. Smith LaCien is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
20.1% Percentile
#4662 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
HGSK Lawyers 72.0 100.0% Retention Innovators
Davis Adams 34.5 100.0% Conversion-Focused Firms
Phillylawyers 41.0 100.0% Conversion-Focused Firms
Anderson O'Brien Law Firm 30.5 100.0% Conversion-Focused Firms
Michigan Injury Lawyers 34.5 100.0% Conversion-Focused Firms
Evbsinsurance 24.0 100.0% Minimalist Tech Users
Spirelawfirm 24.0 100.0% Minimalist Tech Users
Tpltampa 24.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 19 Chicago you
TorHoerman Law 66.3 B- 28 Edwardsville
Zneimer & Zneimer, P.c. 50.0 C- 28 Chicago
Ankin Law LLC 93.8 A+ 28 Chicago
Hassakis & Hassakis 59.5 C 28 Mount Vernon
844Seemike 90.0 A+ 27 Chicago
Attorney Roster 3 found
NameLocationPractice
Brian LaCien Peoria, Illinois personal-injury
Todd A. Smith Peoria, Illinois personal-injury
Office Locations 12 offices

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