82A-
Sophistication Index

The King Firm

The King Firm is an award-winning law firm based in Georgia. They specialize in personal injury cases and provide legal representation for the people of Tifton, GA. With over 17 years of experience, t…

HQ Tifton, GA#1 of 2 Attorneys 19 kingtriallaw.com Tel +1-229-233-7504 Est. 2020
Personal Injury Wrongful Death
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The King Firm operates 12 offices across GA & Georgia, backed by 16 technologies spanning 12 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 3 attorneys & 12 office locations, handling Personal Injury, Wrongful Death cases. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, The King Firm outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Ad Fraud 1
Call Tracking 2
Chat & Intake 2
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ricci Law Firm 86.3 99.4% Conversion-Focused Firms
carolinalaw.com 64.5 98.6% Conversion-Focused Firms
Catalano Law 81.0 97.6% Conversion-Focused Firms
Baggett Law 82.3 97.6% Conversion-Focused Firms
Pellegrini, Seeley, Ryan & Blakesley 74.0 97.6% Conversion-Focused Firms
justicenter.com 80.5 97.6% Conversion-Focused Firms
Murphy Trial Law PLLC 72.5 97.6% Conversion-Focused Firms
Siniard Law 74.0 97.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · nGage
Conversion
80%
CallRail · CallTrackingMetrics · ClickCease
Retention
0%
6 paid tools conversion stack (CallRail, CallTrackingMetrics, ClickCease)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 19 Tifton you
Jones & Swanson 71.0 B 28 Marietta
Litner + Deganian 40.0 D 27 Atlanta
Kaufman Injury Law 81.5 A- 27 Atlanta
Dressie Law Firm 59.0 C 26 Atlanta
J. Franklin Burns, PC 77.0 B+ 26 Atlanta
Attorney Roster 3 found
NameLocationPractice
J. L. King II Johns Creek, Georgia personal-injury
John Benjamin Hancock Johns Creek, Georgia personal-injury

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