64C+
Sophistication Index

Maginnis Howard

Maginnis Howard is a law firm located in Raleigh, North Carolina. We also have offices in Charlotte and Fayetteville, North Carolina. We are an established civil litigation firm that fights for its cl…

HQ Raleigh, NC#3 of 70 Attorneys 78 carolinalaw.com Tel +1-919-944-4708
Personal Injury Medical Malpractice Car Accidents Workers’ Compensation Animal Bites
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Maginnis Howard operates 12 offices across NC & North Carolina, backed by 16 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & CallRail for call tracking. The firm has 8 attorneys & 12 office locations, handling Personal Injury, Medical Malpractice, Car Accidents, Workers’ Compensation cases. Within the Conversion-Focused Firms segment (5,831 firms), Maginnis Howard ranks #2667 and outperforms 54% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
54.3% Percentile
#2667 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CDN 1
Chat & Intake 3
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pellegrini, Seeley, Ryan & Blakesley 74.0 99.0% Conversion-Focused Firms
justicenter.com 80.5 99.0% Conversion-Focused Firms
Murphy Trial Law PLLC 72.5 99.0% Conversion-Focused Firms
Siniard Law 74.0 99.0% Conversion-Focused Firms
MOWREY LAW FIRM, P.A. 64.5 99.0% Conversion-Focused Firms
PERENICH The Law Firm 90.0 99.0% Conversion-Focused Firms
Atkinson Gerber Law Office 75.0 98.7% Conversion-Focused Firms
Curtis Legal Group 91.8 98.6% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Blazeo
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.5 C+ 78 Raleigh you
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
The Deuterman Law Group 86.3 A 71 Greensboro
Tien Law Firm 37.5 F 71 Raleigh
Arnold & Smith PLLC 75.0 B+ 61 Charlotte
Attorney Roster 8 found
NameLocationPractice
Gibson A Bass Asheville, North Carolina personal-injury
Jarrod Benjamin Summey Cary, North Carolina personal-injury
Matthew C. Berthold Cary, North Carolina personal-injury
Randall Phillips Cary, North Carolina personal-injury
Rebecca Britton Asheville, North Carolina personal-injury
Timothy Shawn Howard High Point, North Carolina personal-injury
Victor Ian Macam Asheville, North Carolina personal-injury

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