75B+
Sophistication Index

Arnold & Smith PLLC

Arnold & Smith PLLC is a full-service law firm based in Charlotte, North Carolina. They specialize in providing legal services in the areas of divorce, criminal defense, personal injury, bankruptcy, a…

HQ Charlotte, NC#9 of 87 Attorneys 61 arnoldsmithlaw.com Tel 7043702828
Car Accident Motor Vehicle Accidents, Targeting Major Injury or Death Cases Trucking Accidents Family Law Criminal Defense Personal Injury Estate Law Land Use +1

Arnold & Smith PLLC operates 13 offices across NC & North Carolina, backed by 11 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Intaker for intake software & CallRail for call tracking. The firm has 6 attorneys & 13 office locations, handling Car Accident, Motor Vehicle Accidents, Targeting Major Injury or Death Cases, Trucking Accidents, Family Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Arnold & Smith PLLC ranks #1192 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
79.6% Percentile
#1192 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
Email Infrastructure 1
Email Security 1
Intake Software 1
JS Library 1
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
solnicklawyers.com 80.5 98.1% Conversion-Focused Firms
Belt, Bruner & Barnett 81.5 97.4% Conversion-Focused Firms
McCready Law 79.0 97.4% Conversion-Focused Firms
Bodewell Law 76.0 96.9% Retention Innovators
jankolaw.com 59.5 96.9% Conversion-Focused Firms
workerscompfl.net 76.5 96.8% Conversion-Focused Firms
Denena & Points, PC 58.5 96.6% Conversion-Focused Firms
Shapiro & Sternlieb 67.0 96.6% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
FindLaw/Thomson Reuters · Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.0 B+ 61 Charlotte you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Attorney Roster 6 found
NameLocationPractice
J. Bradley Smith Durham, North Carolina personal-injury
Matt Arnold Concord, North Carolina personal-injury
Pamela Williams Raleigh, North Carolina personal-injury
Paul Tharp Concord, North Carolina personal-injury
William Shelley Concord, North Carolina personal-injury

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