58C
Sophistication Index

Denena & Points, PC

HQ Houston, TX#100 of 905 Attorneys 68 denenapoints.com Tel 7138079500

Denena & Points, PC operates 40 offices across TX & Texas, backed by 13 technologies spanning 10 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & CallRail for call tracking. The firm has 3 attorneys & 40 office locations. Denena & Points, PC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
37.8% Percentile
#3630 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shapiro & Sternlieb 67.0 100.0% Retention Innovators
Tobler & Associates 54.5 100.0% Conversion-Focused Firms
Stephen H. Osborne 43.5 100.0% Conversion-Focused Firms
Sterncohenlaw 54.0 100.0% Conversion-Focused Firms
Curtis Legal Group 91.8 98.5% Retention Innovators
eglaw.com 92.0 98.5% Conversion-Focused Firms
bordaslaw.com 73.0 98.4% Basic Tech Adopters
Leader Leader & Zucker, PLLC 64.0 98.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
nGage
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.5 C 68 Houston you
Anderson, Cummings & Drawhorn 66.0 B- 99 Fort Worth
Guest And Gray Law Firm 28.0 F 97 Forney
Ramos James Law 54.0 C- 96 Austin
Tracey Fox & Walters 91.0 A+ 95 Houston
Thornton Esquire Law Group 39.5 F 88 Houston
Attorney Roster 3 found
NameLocationPractice
Anthony Denena Georgetown, Texas personal-injury
Chad Points Wichita Falls, Texas personal-injury

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Misty Firm Data Analyst Top Law Dog