81A-
Sophistication Index

Riddle & Brantley

Riddle & Brantley is a law firm based in North Carolina that specializes in personal injury cases. With over 100 years of combined legal experience, their team of attorneys represents clients througho…

HQ Goldsboro, NC#1 of 2 Attorneys 72 justicecounts.com Tel +1 919-432-1533 Est. 1985
Personal Injury Workers' Compensation Social Security Disability Nursing Home Abuse
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Riddle & Brantley operates 13 offices across NC & North Carolina, backed by 17 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 7 attorneys & 13 office locations, handling Personal Injury, Workers' Compensation, Social Security Disability, Nursing Home Abuse cases. Ranked #578 among 5,831 firms in the Conversion-Focused Firms segment, Riddle & Brantley outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.1% Percentile
#578 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The de la Garza Law Group 72.0 99.4% Conversion-Focused Firms
Coontz Law 46.8 99.3% Conversion-Focused Firms
Laffey Bucci D’Andrea Reich & Ryan, LLP. 70.0 99.3% Conversion-Focused Firms
Falk & Falk, PA 71.0 99.3% Conversion-Focused Firms
Solution Now Law Firm 81.5 99.3% Conversion-Focused Firms
Seattle Car Accident Law Firm 71.8 99.3% Conversion-Focused Firms
Carrion Accident & Injury Attorneys 69.3 99.3% Conversion-Focused Firms
WEINSTEIN LAW FIRM 64.5 99.3% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · TikTok Pixel
Engagement
60%
Gravity Forms · YouTube
Conversion
60%
Intaker · Invoca
Retention
0%
2 enterprise-grade tools conversion stack (Intaker, Invoca)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
80.8 A- 72 Goldsboro you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
The Deuterman Law Group 86.3 A 71 Greensboro
Tien Law Firm 37.5 F 71 Raleigh
Arnold & Smith PLLC 75.0 B+ 61 Charlotte
Attorney Roster 7 found
NameLocationPractice
Alexandra Lee Riddle High Point, North Carolina personal-injury
Donald Dunn Concord, North Carolina personal-injury
Gene A. Riddle Wilmington, North Carolina personal-injury
Kurt Dixon Charlotte, North Carolina personal-injury
Mr Jonathan M. Smith Concord, North Carolina personal-injury
Ms. Molly M. Schertzinger Asheville, North Carolina personal-injury

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