86A
Sophistication Index

Ricci Law Firm

Ricci Law Firm Injury Lawyers is a North Carolina firm committed to clients suffering from serious personal injuries and workers' comp claims. The Greenville injury attorneys at Ricci Law Firm, P.A. h…

HQ Greenville, NC#1 of 6 Attorneys 11 riccilawnc.com Tel 2522854081 Est. 1998
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Ricci Law Firm operates 12 offices across NC & North Carolina, backed by 22 technologies spanning 15 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & HubSpot Chat for chat & intake. The firm has 2 attorneys & 12 office locations. Ranked #69 among 5,831 firms in the Conversion-Focused Firms segment, Ricci Law Firm outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.8% Percentile
#69 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
Advertising 1
The Trade Desk
Analytics 4
Facebook Pixel Google Analytics Google Tag Manager Hotjar
Call Tracking 2
CallRail CallTrackingMetrics
Chat & Intake 1
HubSpot Chat
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
Intake Software 1
Intaker
JS Library 1
jQuery
Programming Language 1
PHP
Scheduling 1
Calendly
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The King Firm 82.5 99.4% Conversion-Focused Firms
carolinalaw.com 64.5 98.5% Conversion-Focused Firms
workmaninjurylaw.com 72.5 98.2% Conversion-Focused Firms
Duffy & Young, LLC 82.3 98.2% Conversion-Focused Firms
Williams Caputo, LLC 81.5 98.2% Conversion-Focused Firms
politolaw.com 80.5 98.2% Conversion-Focused Firms
annayumlaw.com 72.5 98.2% Conversion-Focused Firms
kramerlawgroup.org 80.5 98.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
100%
Calendly · Gravity Forms · Hotjar · HubSpot Chat · YouTube
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Ricci Law Firm 86.3 A 11 Greenville you
Mason, Mason, & Smith Attorneys at Law 65.0 B- 15 Wilmington
Maurer Law 65.0 B- 15 Cornelius
Horton & Mendez, Attorneys at Law, PLLC 80.0 A- 15 Wilmington
Hunter & Everage 73.0 B 15 Charlotte
Woody White Law 77.0 B+ 15 Wilmington
Attorney Roster 2 found
NameLocationPractice
Brian Ricci Concord, North Carolina personal-injury
Office Locations 12 offices
Headquarters
Greenville, NC
2221 Stantonsburg Rd, 27834
Asheville, North Carolina
Cary, North Carolina
Charlotte, North Carolina
Concord, North Carolina
Durham, North Carolina
Fayetteville, North Carolina
Greensboro, North Carolina
High Point, North Carolina
Raleigh, North Carolina
Wilmington, North Carolina
Winston-Salem, North Carolina

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